What Are The Top Branding Agencies In The World?

This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing agencies we still need to discover, and we will update the list over time.

Meanwhile, we hope this list will help future brand strategists find their perfect employer, but also brands find their perfect branding agency!

Click on the logos to go to their website!

Bellwether

Cities: Dubai (United Arab Emirates)

“We blend strategy, design & technology to co-create brands that are both brilliant and beautiful. We operate globally from our permanent HQ in Dubai, United Arab Emirates. We are happy to visit your offices wherever you are based, or to welcome you to ours.”

Blue Marlin

bluemarlin_logo

 Cities: Bath, London (United Kingdom) New York (USA), Singapore

“bluemarlin is an award-winning brand design consultancy with a diverse portfolio of clients from around the world. Our multi-disciplinary teams have been creating innovative solutions for over 20 years.”

Brand House

brandhouse_agency

Cities: London (United Kingdom)

“Brandhouse is a Brand Agency – a brand consultancy and design agency both under one roof. Our approach makes brands emotionally distinctive, sets them apart from their competitors and drives sustainable growth.We give brands an Emotional Competitive Advantage.”

Brandimage

brand_image

Cities: Cincinnati -Ohio, Chicago -Illinois (USA), Paris (France), Hong-Kong, Shanghai (China) Singapore.

“We are a brand equity design company. Brandimage is the result of a 2008 merger of Laga and Desgrippes Gobé. At the time laga, with over 60 years in business, was known as one of America’s top fast-moving consumer goods design and strategy consultancies. Desgrippes Gobé, founded in 1971, was known as a global leader in luxury branding and corporate identity design, and one of France’s most prestigious firms.”

Brand Me

brandme

Cities: London (United Kingdom)

“BrandMe is an independent brand and packaging design consultancy, which focuses on creating iconic brand personalities and designs. Over the past twenty years, our combination of brand strategy and design has shaped the success of many brands in the UK and internationally; brands designed to touch consumers’ hearts, sell and stand the test of time.
Whether it be brand repositioning, redesign or innovation, our team of experts provides a holistic, tailored and seamless service.”

Brandopus

brand_opus_new_logo

 Cities: Melbourne (Australia), London (United Kingdom)

BrandOpus is a multi award-winning strategic design agency specialising in brands; creating identities, brand architecture and packaging. With a proven track record in all areas of brand design, we work with a multitude of clients ranging from small luxury brands through to global FMCG brands.

Cato Brand Partners

caterbrandpartners final

Cities: Melbourne, Sydney, Brisbane, Perth, Adelaide, Sunshine Coast (Australia), Buenos Aires (Argentina), Guangzhou (China), Jakarta (Indonesia), Guadalajara (Mexico), Wellington (New Zealand), Muscat (Oman), Lahore (Pakistan), Singapore, Madrid (Spain), Dubai (United Arab Emirates)

“Working in over 100 countries for over 40 years, we are a global branding company that deliver to our clients an unmistakable presence in the marketplace. Born of design driven by ideas, we create communications that allow us to transcend cultural and language boundaries and make business strategy visible, compelling, relevant and measurable.”

Coley Porter Bell

coleyporterbell

Cities: Worldwide presence (120 countries). Head Office: London (United Kingdom)

“Coley Porter Bell is a full-service brand design agency. Part of the Ogilvy & Mather group, we have 36 years experience of bringing fresh thinking to brands based on a deep understanding of consumers and markets. Our philosophy: Seduce the subconscious, and convince the conscious. We leverage neuroscience to create Beautifully Persuasive brands that grow.”

FutureBrand

 

futurebrand_logo_detail

Cities: London (United Kingdom), New York (USA), Hong-Kong, Shanghai, Beijing (China), Singapore, Bogotá (Colombia), Buenos Aires (Argentina), Dubai (United Arab Emirates), Geneva (Switzerland), Hamburg (Germany), Lima (Peru), Madrid (Spain), Melbourne (Australia), Mexico City (Mexico), Milan, Rome (Italy), Moscow (Russia), Paris (France), Santiago de Chile (Chile), São Paulo (Brasil), Sydney (Australia)

“We are the creative future company. Our job is to help you create the future for your brand and business. Future Brand is a leading international brand and design consultancy network that places strategic rigor and creative excellence right at its heart. With 25 offices worldwide FutureBrand has the bandwidth to identify consumer trends, product and service innovations that are taking place in real life and in real time around the world.”

Illumination

illumination

 Cities: London (United Kingdom)

“We’re proud of our independence. With over 21 years of collaboration with British and international clients we have created a hybrid consultancy that combines the disciplines of brand strategy, innovation, graphic and structural design and realisation, all under one roof in central London, enabling us to deliver cohesive, compelling and meaningful ideas for our clients.”

Interbrand

interbrand

Cities: Worldwide presence (31 offices in 27 countries). Head Office: New-York (USA)

“Interbrand is the world’s leading brand consultancy, with a network of 31 offices in 27 countries. Since it opened for business in 1974, it has changed the way the world sees branding: from just another word for “logo” to a business’ most valuable asset to business strategy brought to life. Publisher of the highly influential annual Best Global Brands ranking, Interbrand believes that brands have the power to change the world—and helps its clients achieve this goal every day. Interbrand is part of the Omnicom Group Inc. network of agencies.”

Labbrand

labbrand

Cities: Shanghai (China), Paris (France)

“Labbrand is a leading China-originated global brand consultancy. For us, branding is not mysterious terminology. We demystify branding to build brand value.”

Lambie-Nairn

lambie_lairn

Cities: London (United Kingdom), Munich (Germany), Madrid (Spain), Prague (Czech Republic), Abu Dhabi (United Arab Emirates), Buenos Aires (Argentina), Bogota (Colombia), Mexico City (Mexico), São Paulo (Brasil)

“For forty years, Lambie-Nairn has been bringing brands to life that emotionally connect with audiences and deliver business success. Pioneers in the world of branding and identity, we’ve launched some of the biggest brands in the world, winning awards and redefining genres along the way.”

Landor Associates

landor

Cities: Bangkok (Thailand), Beijing, Shanghai, (China), Cape Town (South Africa), New York, San Francisco, Chicago, Cincinnati (USA), Dubai (United Arab Emirates), Geneva (Switzerland), Hamburg (Germany), Hanoi (Vietnam), Hong-Kong, Istambul (Turkey), Jakarta (Indonesia), Kuala Lumpur (Malaysia), London (United Kingdom), Sydney, Melbourne (Australia), Mexico City (Mexico), Milan (Italy), Moscow (Russia), Mumbai (India),  Paris (France), São Paulo (Brasil), Seoul (Korea), Singapore, Tokyo (Japan)

“As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, brand architecture, innovation, naming and verbal branding, research and analytics, environments and experience, engagement and activation, and digital and social media. ”

Lippincott

lippincot

Cities: New York, Boston, San Francisco (USA), Paris (France) London (United Kingdom), Tokyo (Japan), Hong Kong ( SAR China), São Paulo (Brazil).

“At Lippincott, we combine strategic thinking and creative excellence to turn brand possibilities into business results.
Since our inception in 1943 as Lippincott & Margulies, we have delivered results for the world’s most iconic brands including 3M, Delta Air Lines, eBay, Hyatt, Infiniti, Samsung, Starbucks, and Walmart.
Today we are part of Oliver Wyman, a global professional services organization owned by Marsh & McLennan Companies.”

LPK

top-branding-agencies-LPK-logo

Cities: Cincinnati, OH (USA) London (UK) Geneva (Switzerland) Singapore, Guangzhou (China)

“LPK is a global brand design agency that offers insights, strategy, creativity and innovation that extend across all touchpoints of the branding spectrum. Our ethos of design moves brands beyond just good to create something ownable, with a distinct emotional appeal that inspires loyalty among the people it touches. This approach helps brands discover their twist: the disruptive ideas that are anchored in people’s desires and relevant to their lives—the ideas that empower brands to reach for extraordinary”.

MetaDesign

metadesign visible strategies

Cities: Beijing (China), Berlin, Düsseldorf (Germany), Genève, Zurich (Switzerland), San Francisco (USA)

“MetaDesign is a global branding firm with offices in North America, Europe and Asia. MetaDesign creates brand strategies, identity systems, and digital experiences for emerging businesses, cultural institutions, and global enterprises.
Our philosophy is simple: powerful ideas can create massive change. We collaborate with our clients to reimagine possibilities for their brand, and then develop design solutions rooted in strategy.”

Moving Brands

moving_brands

 Cities: London (United Kingdom), Zürich (Switzerland), New York, San Francisco (USA).

“Moving Brands is an independent, global creative company. We work with you to create new businesses, brands,
products and services.Our expertise is in: Branding and Communications, Experience Design, Business Design”

Saffron Brand Consultants

saffron

Cities: Madrid (Spain), London (United Kingdom), New York, Miami (USA), Istanbul (Turkey), Vienna (Austria), Mumbai (India), São Paulo (Brazil)

“Saffron is an independent global brand consultancy specialising in business transformation, brand strategy and design. The company has offices in Madrid,São Paulo, London, New York, Mumbai, Vienna and Istanbul. Led by Jacob Benbunan and Ian Stephens, Saffron works with global companies and institutions across a wide range of sectors including professional services, banking, retail, fashion, luxury, telecommunications, education, places and not for profit. Their philosophy? ‘Disruptive thinking for ambitious brands.’ 

Siegel+Gale

siegel+gale

Cities:  New York, Los Angeles, San Francisco (USA), London (United Kingdom), Shanghai (China), Dubai (United Arab Emirates)

“Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.”

Start JG

startjg

Cities: London, Manchester (UK), Dubai (United Arab Emirates), Hong Kong, Shangai (China)

“We are StartJG, The Multi-Channel Brand Agency™ . We’re an independent, integrated creative agency specialising in brand, environment and interaction design. Our multi-skilled team has expertise in traditional channels and pioneering new technologies, and includes creatives, designers, writers, strategists, programmers, producers and project managers – some of the best in the industry.
Founded in January 1996 and with offices in London, Dubai and Hong Kong, Start JG produces award winning and commercial successful work for adidas, Air Asia, BBC, Bentley, Barclays, Dubai Airports, Fred Perry, Jumeirah, MTS, P&G and Virgin”

The Brand Union

TBU_symbol

 Cities: Bangalore (India), Bangkok (Thailand), Hong Kong, Beijing, Shanghai,(China), Berlin, Hamburg (Germany), Cairo (Egypt), Cape Town, Johannesburg  (South Africa), Doha (Qatar), Dubai (United Arab Emirates), Jakarta (Indonesia), London (United Kingdom), Madrid (Spain), Moscow (Russia), Mumbai (India), New-York (USA), Paris (France), Riyadh (Saudi Arabia), São Paolo (Brasil), Seoul (Korea),  Singapore, Stockholm (Sweden)

“We are a global brand agency with deep expertise in brand strategy, design, interaction, brand management and employee engagement. 500 people. 23 offices. Every major market. We have been part of WPP group since 1986.”

Vivaldi Partners Group

Vivaldi Partners Group logo - grey

Cities: New York, Chicago (USA), Buenos Aires (Argentina), Toronto (Canada) London (United Kingdom), Zürich (Switzerland), Munich, Hamburg (Germany), Singapore.

“Vivaldi Partners Group is a global brand strategy consulting firm that works with a wide variety of clients in several industries, including automotive/manufacturing, consumer products, food/beverage, retail, and travel/leisure. It unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. Vivaldi Partners Group is comprised of Vivaldi Partners, Fifth Season, a design and digital brand-building agency, and E-Edge, its executive and leadership development firm.”

Wolff Olins

Cities: London (United Kingdom), New York, San Francisco (USA), Dubai (United Arab Emirates)

“We are creative partners for ambitious leaders who want to act on the opportunities that matter.We pit creativity against the big challenges in radically different and radically better ways. Our global teams of designers, strategists,technologists, programme managers and educators deliver deep, meaningful change across and beyond our clients’ organisations.
We partner long-term and work at pace to create better brands and better businesses.”

Last update: March 2017

Marion is the Founder of The Branding Journal. She currently works at a global advertising agency for big brands such as L'Oréal, Nestlé or MasterCard. Her passion for branding made her create The Branding Journal - with the objective to offer an online platform to branding professionals.

53 Comments

  1. Hello Marion,
    Thank you for such excellent compilation of all the good brand agencies.

    • Hello Mak! Very happy you liked it and thank you for the feedback! Have a great day :)

  2. I suggest you Litmus branding, a leading Strategic Branding Agency based in India, provides branding services which includes croprate branding, logo design, brand identiry design and brand development.

  3. Hello Marion,

    Can you please elaborate why the following companies are not on the list:
    HCT - England
    AIA - US
    Pennebaker - US

    • Hi Akram, thanks for your comment! As stated in the article, there are many more great branding agencies we still need to discover. We will take into consideration your suggestions next time we update the list.

  4. Hi Marion, don't you think DRAGON ROUGE (global design & innovation agency) should be on the list ?

    • Hi Salientist, thanks for your comment.
      Dragon Rouge is a great agency, however we try to keep the focus on the ones that are specialized 100% on branding.

  5. I'm a new Denim brand in La ca. Is there one of these company's that will be good for my brand.

  6. Thanks for a great list. Is there a list of the Top 50 (or 20, or 100, or whatever) branding agencies by revenue?

    • Hey Gregg, thanks for your comment! Not yet, but we will think of it!

  7. Thanks for the great list. Please confirm if the above are brand consultants purely or also creative agencies

    • They are branding agencies, but some also offer other services within marketing.

  8. Hi MARION, I think in such an intense competitive environment where branding becomes the core of many businesses, each agency is trying to make itself the best one. It is really hard to list down the top agencies around the globe. Excellent work. Thanks for sharing it with us.

  9. Marion, a great overview. Have you updated it this year?

  10. Hi Marion,

    Great list! Very helpful.

    I'm actually looking for a branding agency who specialise or have worked with beverage branding.

    I've contacted a few on your list, but if you've got any in mind, do let me know via my email.

  11. Collins in the U.S.?
    The Partners
    Pentagram
    Johnson Banks

  12. Greetings Marion,

    Would like to share with you on a branding agency in Kenya,Africa.
    Kindly reach me on smgidraph@gmail.com

    Kind regards,
    Gidraph Mwangi

    • Hi Gipraph, you can contact us at hello@thebrandingjournal.com. Have a nice day!

  13. Hi Marion,
    That's a good list!
    Next time you're assessing branding agencies to update the list, there is a reputable one in Sydney, Australia called PERCEPT Brand Design. http://percept.com.au
    It's worth checking out.

  14. Hello,

    I would like to share brands consulting firm name, brands Academy is branding company. please add this company next time.

    Thanks
    Rahul

  15. Hi Marion, thanks for the list!
    I suggest you a very good Made in China branding agency: Creative Capital. www.creativecapital.com
    Their branding works have been shortlisted last year and this year on Asia Pacific Brand Transform Awards. 11 out of 12 projects got an award.

    http://www.transformmagazine.net/awards/asia-pacific/the-awards/the-shortlist?utm_source=Asia+Brand+News&utm_campaign=9ce9310f14-APAC16+Shortlist+announcement&utm_medium=email&utm_term=0_c4db9034bb-9ce9310f14-254875569

    I think it should be on your list.

    Thanks
    Best
    Gianvito

  16. Awesome Marion thank you for this list it's really helpful.

  17. Amazing !!! I will join the Newsletter and subscribe to this Blog. Im located in Morocco and it's hard to find this type of information here.

  18. Hi Marion, great compilation. Is there a particular agency you would recommend for Proffessional Services, particularly law firm branding?.

    • Hey Luis, thank you so much for your comment! This is a very good question, unfortunately I don't know an agency that is specialised in this specific industry, however I am pretty confident that the majority of the agencies on the list are qualified to do so. I will consider your comment and come back to you if I hear of something like this. Have a great day!

  19. Hey Marion, I was in search of my competitors and came across this blog. I'd be interested in knowing what factors you might consider if we had to bring upon our branding agency, Om Infosolutions onto this list? :)

  20. Great list, thanks for sharing! How were they chosen? Just wondering why places like Pentagram, The Partners, Pearlfisher or Bulletproof didn't make the list? All great agencies. : )

  21. What a difficult task to select top branding agencies! There are so many of them.
    I agree on most of your choices Marion, even if I do believe than agencies such as Pentagram, Design Studio or even Anagrama deserve to be on that list. Beau travail !

    • Thanks for the suggestions Clement. We will consider them in our next update!

  22. I know a branding agency with great quality located in Indonesia. Used their service once, it was very pleasant to work together with them. Check their website here: http://dreambox.id/

  23. Hey Marion,

    there is Australia on the list, but not Austria. Huuuuge mistake! We do so great names here ;-))

    Thanks for the cool list!

    Best!

    Brandon

  24. I suggest you Aayam, an emerging strategic branding and packaging design agency based in Gujarat, India which provides complete branding services such as brand identiry design, brochure design, packaging structural design, logo design, exhibition design, catalogue design, brand retail and interior design at best price.

  25. Hi Marion, thank you for posting this very interesting list.
    I am looking for a branding agency, small but successful in the fintech / banking sector. I know that small and banking may not go hand-in-hand, nevertheless I am looking for an agency that is on the verge of rapid growth, but still hungry enough to do what it takes to enhance its portfolio of successes in order to grow internationally in Europe. Any recommendations?
    Thank you.

  26. Hi, can you make a review for brand consultant in Indonesia? the top 3 would be : Milestone, Makki Makki and Brand Union. They're the best in the business

  27. From Indonesia, kindly check out Milestone Indonesia, Brand Union and DM ID Holland

  28. Kindly consider Milestone Integrated Marketing Solutions and Makki Makki as the best branding consultant and branding agency in Indonesia.
    Check out their website : www.milestone.co.id and www.makkimakki.com

  29. Hey hi, Its been great to see those list . Here i would like to suggest made in India branding Agecny in India Easton Media Pvt Ltd

    They have variety of Clients in India. I think this would be fit for your list

  30. Nice list Marion, from South East Asia - Indonesia i'd personally like to recommend Milestone Indonesia and Makki Makki as the two of the leading brand consultant or brand agency in Indonesia.
    thank you

  31. Helpful list to seek a brand agency or brand consultant. Thank you!

  32. Thank for the nice list of information.

    Best regards,
    Mark.,

  33. I would wholeheartedly recommend Brand Union and Milestone Indonesia to any business who wants to take their brand to the next level in Indonesia.

  34. We are called, brandstudio
    Your brand architect

    A new set up, located in India, since January 2016.

    We help leverage your brand for business growth.
    We create branding and communication solutions, from concept to execution, from print to digital and new media.
    We have more than 10 clients, in 4 cities of India and servicing more than 6 industries.
    Write to us on samidha@brandstudio.co.in

  35. I highly recommended JOMIE - www.jomie.net . They drive excellent results for the customers.

  36. Hi Marion,

    I would say Fresh Mind Ideas, a strategic and creative branding agency.

  37. Hi Marion, Very useful list and summary......I have a new start up company. I have a clear idea of my target consumer, brand idea/concept but I need to find a good agency to work with to bring it to life and creating the brand story, visual identity, logo, and package design.....who would you recommend?

  38. Thank you very much for this overview!!
    In my opinion BrandTrust GmbH deserves a spot on the list. It's a strategic brand management consultancy and was recently ranked under the TOP 5 Marketing, Branding & Pricing consultancies in Germany by statista and brand eins along folks like BCG, Accenture and McKinsey

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