The Difference Between Logo Design and Branding
There is a general perception that “logo design” and "branding" are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work togeth…
Branding Concepts
Top 10 Branding Books In 2019
Because books are a great source of knowledge and inspiration, we are pleased to share with you our selection of top branding books! The list includes books on strategic branding, but also on the diff…
A Simple Definition of Brand Positioning
If you're a marketer or an entrepreneur, you've probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you!…
What is the role of a Brand Manager? – Job Description
Brand manager might sound like a glamourous job. To be working on some of the biggest brand names in the world but brand managers also have a huge responsibility. As a result, they can play a pivota…
Finding Your Brand Purpose: What Do You Stand For?
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few organizations do it. This article aims to define the concept of brand purpose and why it’s so esse…
What is a branding agency?
This article looks at the basics of what a branding agency is, what they can offer and what particular elements they specialize in and focus on. We’ve talked about what is branding and why it’s so …
Why is Branding so Important for Your Business? [+ Real Life Examples]
Creating a brand is great. But clearly understanding why it will bring value to your business? That’s when you can slap a giant “S” on your chest… …because you’ll be unstoppable. In fact, br…
What Is Branding?
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that is a bit vague and can quickly become confusing, even for people who have studied marketing. Today…