Mascots in B2B: The Secret Weapon You’re Probably Ignoring
When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if…
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Brand Identity
61 posts
The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key…
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…
Steering the Brand Journey: What To Do When Your Audience Takes the Wheel
On a recent Sunday afternoon, my social scrolling caused me to stumble on a new symbolism for Diet…
5 Ways to Break Free From Boring B2B Branding
B2B branding is a bit of a disappointment. Across this branding category, we are met with similar logos,…
Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…
Jaguar Hits the Reset Button and Emerges as a Completely New Brand
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen,…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…
Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
In the world of branding, understanding the difference between your brand’s vision and mission is crucial for creating…
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‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…