Read More 3 minute read Brand Visual Identity Mascots in B2B: The Secret Weapon You’re Probably Ignoring When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if… byDaniel IncandelaJune 16, 2025
Read More 5 minute read Brand Identity Brand Positioning Case Studies The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key… bySissy TheofanopoulouJune 9, 2025
Read More 8 minute read Brand Identity Digital Trends Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity I am pretty sure that you all, at least some times in your life, must have felt that… byDr. Shamael Zaheer KhanApril 30, 2025
Read More 6 minute read Brand Identity Brand Positioning Brand Strategy Steering the Brand Journey: What To Do When Your Audience Takes the Wheel On a recent Sunday afternoon, my social scrolling caused me to stumble on a new symbolism for Diet… byChris PrescherApril 14, 2025
Read More 5 minute read Brand Strategy Brand Visual Identity 5 Ways to Break Free From Boring B2B Branding B2B branding is a bit of a disappointment. Across this branding category, we are met with similar logos,… byDaniel IncandelaFebruary 17, 2025
Read More 10 minute read Brand Communications Brand Visual Identity Unseen Impact: How Website Design Shapes Brand Perception “Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an… byMordy ObersteinNovember 27, 2024
Read More 11 minute read Brand Identity Case Studies Rebrand Jaguar Hits the Reset Button and Emerges as a Completely New Brand Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen,… byMarion AndrivetNovember 21, 2024
Read More 11 minute read Brand Identity Brand Strategy Branding Case Studies Ethical Branding Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not… byMarion AndrivetSeptember 12, 2024
Read More 8 minute read Brand Identity Branding Concepts Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples) In the world of branding, understanding the difference between your brand’s vision and mission is crucial for creating… byMarion AndrivetJuly 29, 2024
Read More 8 minute read Brand Identity Brand Image Brand Strategy ‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile… byAdomas PūrasJune 27, 2024