The Trend Gap: Why the Best Design Isn’t Always the Best Branding
Some rebrands are celebrated by designers the moment they’re released. They win awards, dominate design publications, and become…
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Brand Identity
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The Real User of Your Brand Guidelines Isn’t a Designer
Massimo Vignelli designed the New York City Subway map in 1972.¹ He designed the Unigrid system for the…
Why the Seasonal Method Deserves a Seat at the Brand Strategy Table
Let’s start with the obvious: the seasonal palette method has a reputation problem in brand strategy circles that…
The Best Design You Will Ever Experience Makes You Feel Something You Cannot Explain
Designing for people means disappearing completely into what they need to feel. The best design you have ever…
Inside the Decision to Rebrand Grammarly as Superhuman [Exclusive Interview]
Grammarly is changing its name to Superhuman after buying Superhuman Mail and launching Superhuman Go. Instead of just…
Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study]
The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely…
What Brands Will Win the AI Security Wars?
As AI security enters a new phase of brand maturity, building deeper trust is the new firewall. A…
What Happens When You Turn 800 Years of History Into a Sonic Brand Identity? Leffe Shows Us
About a year ago, Leffe chose to refine its brand experience by adding a new sense to its…
Mascots in B2B: The Secret Weapon You’re Probably Ignoring
When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if…
The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key…
