Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…
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Brand Identity
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Steering the Brand Journey: What To Do When Your Audience Takes the Wheel
On a recent Sunday afternoon, my social scrolling caused me to stumble on a new symbolism for Diet…
5 Ways to Break Free From Boring B2B Branding
B2B branding is a bit of a disappointment. Across this branding category, we are met with similar logos,…
Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…
Jaguar Hits the Reset Button and Emerges as a Completely New Brand
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen,…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…
Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
In the world of branding, understanding the difference between your brand’s vision and mission is crucial for creating…
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‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…
How to Use Aesthetic Empathy to Elevate Your Brand’s Experience and Value?
Imagine a brand that not only offers great products or services but also seems to know exactly what…
Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay.…