Brands Can Label AI Use, But What Are We Actually Labeling?
Brand authenticity is an increasingly unattainable Holy Grail. Authenticity is important. Brands build emotional trust when their audience…
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Digital
18 posts
Explore the latest insights and strategies in digital brand communications to elevate your online presence. Dive into our curated articles and learn how to harness the power of digital storytelling to connect with your audience and build a memorable brand.
Building Timeless Influence in the Age of Agentic Commerce
The rise of agentic commerce, where AI agents don’t just assist but actually research and buy on a…
Branding 3.0: How Should Businesses Thrive In A Digital-First World?
We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews…
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…
Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and Considerations
You have probably heard of ChatGPT – it is hard not to come across it with the media…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
The Digital Opportunity in Latin America: A Connected Region Needs Connected Brands
Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone…
Carlsberg sets to Reclaim its Craft Beer Heritage
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old…
Tourism Western Australia’s social media hashtag in the firing line
Every company wants to have that next great marketing campaign and to enlist the powers of social media…
Max Factor Takes Their Brand to the Next Level by Bringing Their Products to Life in the Digital Space
Procter & Gamble brand, Max Factor, are introducing scannable apps onto almost 500 of their cosmetic products, providing tailored…
