The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key…
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Brand Positioning
27 posts
Steering the Brand Journey: What To Do When Your Audience Takes the Wheel
On a recent Sunday afternoon, my social scrolling caused me to stumble on a new symbolism for Diet…
Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market
The dog food market is growing and becoming more and more saturated. According to a 2018 article by…
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
Former Creative Director of Apple, Ken Segall, is credited with naming the iMac and driving the legendary ‘Think…
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old.…
A Simple Definition of Brand Positioning
If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if…
Reinvigorating The Brand Story of Tahiti
The cosmetic branding of the Islands of Tahiti has been seen as an important milestone to build future…
Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds
Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their…