About The Branding Journal

Welcome!

The Branding Journal is an independent online journal founded in 2014, that publishes worldwide content about brand strategies. The website reports on the importance of branding within marketing strategies and how it empowers organizations and their stakeholders around the world.

This website covers different topics within branding, including brand positioning, brand visual identity, brand image, rebranding strategies, and more.

Have fun browsing through our articles and case studies!

Your team from The Branding Journal

The Team

Marion

Marion

Founder

Marion is the Founder of The Branding Journal. Her passion for strategic marketing made her create The Branding Journal – with the objective to offer an online platform to branding professionals.

Julian-Profile

Julian

Marketing

Julian is working on all things marketing, including SEO, advertising and media partnerships. He’s holding an MSc in Marketing from the University of Bath.

Amanda

Copywriter

Amanda is a copywriter with over 10 years’ experience in the world of marketing and communications. With an effective and no nonsense approach, she can look at any challenge with a creative and can do attitude.

Bianca-Pal

Bianca

Contributor

Bianca Pal is a Senior Copywriter for strategic brand design agency StartJG. Based in the London studio, she has helped produce award-winning creative concepts for clients such as Barclays, with previous experience in PR and brand strategy.

Darya-Loban

Darya

Contributor

Darya Loban is a co-founder of On Foot, a portable branding studio that creates unique brand experiences throughout the world. She is an expert in brand strategy and verbal identity with 6 years of professional experience, including strategic and creative supervision of McDonald’s, Belarus. http://onfoot.by

Delphine-Dauge

Delphine

Contributor

Delphine Dauge is Agency Director at Brandimage Paris. She has an extensive background in branding and design, developing her brand management experience with prestigious brands such as L’Oréal, Crédit Agricole, Accor, Club Med, or Unibail. Prior to joining Brandimage Paris in 2010, she cemented her expertise in the branding of luxury goods at Carré Basset. http://www.brand-image.com

Gabe-Fenigsohn

Gabe

Copywriter

Gabe Fenigsohn is a copywriter at Cardwell Beach [www.cardwellbeach.com], a Brooklyn-based digital creative agency founded by the talent behind the E*Trade Baby Campaign. He and the CB team share the mission of uniting the brand building and marketing insights of Madison Avenue with the web and mobile product development innovations of Silicon Valley.

Gabi-Chelsoi

Gabi

Freelance

Gabi is a freelance packaging & retail designer with more than 6 years experience, always using her architect skills to discover new perspectives. She has her own design studio – CreativeByDefinition – and worked with clients from all around the world, creating innovative & meaningful designs. www.creativebydefinition.com

Grainne

Contributor

Grainne Jordan is a Senior Copywriter at StartJG [www.startjg.com], an independent, integrated creative agency specialising in brand, environment and interaction design.

Kaliyah

Kaliyah

Contributor

Kaliyah Dessa is a tech and sci-fi blogger from Lincoln, England. Apart from innovative tech, she is also into information technology and digital marketing ranging from social media to online brand awareness. She professionally works as a telemarketer. Get in touch with her via email: kaliyahdessa@gmail.com

Keith-Brock

Keith

Contributor

Keith Brock is the Chief Design Officer of Hanon McKendry, a JDA Worldwide company, and is responsible for directing the brand management, identity and outsource marketing practice as well as overseeing Hanon McKendry’s Colorado office. Keith was formerly Executive Creative Director for Landor Associates, Design Director for Saul Bass and Founder/Principal of Envision Group.

Laura

Contributor

Online marketing specialist at atom42 involved in the rebrand of a number of clients. Experience writing for clients from many different industries for their websites and blogs.

Marina-Sanchez

Marina

Contributor

Marina Sanchez is SGK’s Director of Business Development for Latin America, in São Paulo. SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, activating and protecting brands, we help our clients achieve higher brand performance. SGK’s global footprint spans 20 countries. SGK is part of Matthews International Corporation. For more information visit: http://www.sgkinc.com

Matthew-Maxwell

Matthew

Contributor

Matthew’s main interests in the field are in guerilla marketing and in brand extensions when used to re-inforce the parent brand(s). A graduate of European Management in the UK and of International Business in Spain, his professional background is in the management of reputation and intangible assets.

Ryan-Stephen

Ryan

Contributor

Ryan’s passionate about marketing, branding strategy, brand architecture and branding in general. His interest is piqued particularly with companies that re-invent themselves with a revised logo design strategy.

Sonia

Sonia

Contributor

Sonia is a branding strategist, involved in developing brand strategies and implementing marketing plans for iconic brands such as Aptamil, Cow & Gate, Lu and Playmobil. She can tackle any challenge, is very tenacious and has a passion for excellence.