A leading independent publication about strategic branding worldwide.

About The Branding Journal

Established in 2014, The Branding Journal is an independent digital publication with an international scope, providing insights and resources about strategic branding.

As a leading educational platform and authority in our field, we focus on making branding easy to understand and actionable for everyone – including entrepreneurs, marketing specialists, and designers. Our content covers various facets of branding, including but not limited to brand identity, brand positioning, brand communications, and brand management.

We are committed to maintaining a meticulous selection of articles, case studies, and resources, reflecting the latest trends and perspectives in this field.

Have fun browsing through our articles and case studies!

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