About The Branding Journal


The Branding Journal is an independent online journal founded in 2014, that publishes worldwide content about brand strategies. The website reports on the importance of branding within marketing strategies and how it empowers organizations and their stakeholders around the world.

This website covers different topics within branding, including brand positioning, brand visual identity, brand image, rebranding strategies, and more.

Have fun browsing through our articles and case studies!

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