Read More 5 minute read Brand Management Product How Brands Can Avoid the Category Trap Anthropic, OpenAI, Google, and Perplexity are in a dog fight for ownership of public AI assistants. Each wants… byKate WattsApril 29, 2026
Read More 5 minute read Brand Extension Brand Management How Emerging Brands Can Prepare for Global Markets Through Cultural Intelligence You’ve built a solid foundation in your local market. Your audience understands your value, your product has traction,… byAndrea MoitinhoFebruary 3, 2026
Read More 10 minute read Brand Visual Identity Case Studies Logo Naming Inside the Decision to Rebrand Grammarly as Superhuman [Exclusive Interview] Grammarly is changing its name to Superhuman after buying Superhuman Mail and launching Superhuman Go. Instead of just… byMarion AndrivetDecember 22, 2025
Read More 8 minute read Brand Positioning Trends The Swiss Paradox: Why Swiss Brands Master Products but Undervalue Creative Branding Switzerland is a nation synonymous with precision, craftsmanship, and quiet luxury. Its watches define global standards, its banking… byAndrea MoitinhoDecember 19, 2025
Read More 5 minute read Brand Strategy Case Studies Trends The New Rules of Foodservice Supplier Branding (and Why They Matter) Over the past two decades, I’ve partnered with restaurant operators across the spectrum from emerging concepts to national… byKate FinleyDecember 8, 2025
Read More 7 minute read Brand Positioning What Type of Brand Are You? The 5 Main Brand Positioning Types You Should Know With so many brands competing for attention, it’s no longer enough to offer products or services. Brands need… byMarion AndrivetNovember 20, 2025
Read More 8 minute read Advertising Brand Awareness Ethical Branding Rethinking Branded Merchandise: How to Make It More Sustainable (and Actually Useful) The global promotional products market keeps growing. It was $84.1 billion in 2021, is expected to reach $97.4… byMarion AndrivetSeptember 29, 2025
Read More 4 minute read Brand Extension Case Studies Café Lacoste: A Perfect Execution of Brand Extension, From Product To Space A few months ago, the French sports fashion company Lacoste made its debut in the hospitality sector with… byMarion AndrivetSeptember 22, 2025
Read More 5 minute read Brand Strategy Branding Industry 15 Questions Every Brand Strategy Must Answer (But Most Don’t) If you glance below the cover page of most brand strategies, you’ll find the usual suspects: the brand’s… byJulian OppeltandbyMarion AndrivetSeptember 16, 2025
Read More 11 minute read Case Studies Logo Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study] The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely… byMarion AndrivetAugust 25, 2025