Mascots in B2B: The Secret Weapon You’re Probably Ignoring
When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if…
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Brand Strategy
177 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key…
A Complete Guide To Brand Awareness, From Theory to Practice
Before we start this article, I have a question for you: can you name your favorite brand right…
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…
Steering the Brand Journey: What To Do When Your Audience Takes the Wheel
On a recent Sunday afternoon, my social scrolling caused me to stumble on a new symbolism for Diet…
How Top Brands Are Dominating the Global Stage: Rise in Brand Value, Key Strategies, and Future Outlook
In a world where the value of top global brands has soared from billions to trillions, we wondered:…
‘Fail Fast’ with Brand Strategy? Not So Fast!
Fail fast. You hear that phrase a lot in marketing these days. The term, which arose from Silicon…
Demystifying Brand Ambassadors: A Clear Guide with Practical Tips
Ever wondered what exactly brand ambassadors do and how they can boost your business? With so many types…
The Strategic Advantage of a Messaging House for Your Brand
Yes, it’s a house that holds messaging. For brand and corporate marketers, a messaging house helps organize clear…
The Overlooked Power of Brand Familiarity: Psychological Factors and Hidden Benefits
Picture yourself walking into a coffee shop, where a perfect aroma of freshly brewed coffee welcomes you. The…