The Real User of Your Brand Guidelines Isn’t a Designer
Massimo Vignelli designed the New York City Subway map in 1972.¹ He designed the Unigrid system for the…
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Brand Management
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Explore our brand management articles for insights, strategies, and tips that will help you build and maintain strong brands. Master the art of brand management and elevate your business to new heights!
What Patagonia’s Lawsuit Against Pattie Gonia Reveals About Modern Brand Ownership
Outdoor apparel giant Patagonia has found itself at the center of an unexpected brand controversy after filing a…
Internal Branding: A Complete Guide for Building Your Brand From the Inside Out
What internal branding really means, why it matters more than ever, and how to make it work in…
How Brands Can Avoid the Category Trap
Anthropic, OpenAI, Google, and Perplexity are in a dog fight for ownership of public AI assistants. Each wants…
The 4 Brand Performance Dimensions You Should Know
Brand measurement is one of those areas in branding that often feels both a little scary and overwhelming.…
How Emerging Brands Can Prepare for Global Markets Through Cultural Intelligence
You’ve built a solid foundation in your local market. Your audience understands your value, your product has traction,…
Inside the Minds of B2B Brand Marketers: What 2026 Will Look Like
B2B marketers have been through a lot in recent years: Covid, the push for profitable growth, layoffs, and…
How Do You Measure the ROI of Timelessness?
Timelessness. It’s an ideal that any brand hopes to embody. Timelessness signals staying power when trends fade and…
Rethinking Branded Merchandise: How to Make It More Sustainable (and Actually Useful)
The global promotional products market keeps growing. It was $84.1 billion in 2021, is expected to reach $97.4…
Why Timeless Brands Win in a World Addicted to Now
How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the…
