A leading independent publication about strategic branding worldwide.

Vicky Bullen

1 post

Vicky Bullen is the CEO at Coley Porter Bell and a branding leader with 30+ years’ experience. She has been leading Coley Porter Bell for 18 years and has worked with some of the world’s best-known brands.

4 minute read

Brand Image
Brand Management
Ethical Branding

What Patagonia’s Lawsuit Against Pattie Gonia Reveals About Modern Brand Ownership

Outdoor apparel giant Patagonia has found itself at the center of an unexpected brand controversy after filing a…

byDaniel BinnsandbyJoe StubbsandbyVicky Bullen

June 10, 2026

Vicky Bullen

What Patagonia’s Lawsuit Against Pattie Gonia Reveals About Modern Brand Ownership

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