Brands Can Label AI Use, But What Are We Actually Labeling?
Brand authenticity is an increasingly unattainable Holy Grail. Authenticity is important. Brands build emotional trust when their audience…
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Brand Communications
68 posts
Discover the power of brand communications with our insightful articles that delve into the art of connecting with your audience. Learn strategies and best practices to elevate your brand communications, ensuring your message resonates and engages effectively.
Dear Brands, Let’s Stop Pretending.
I’m writing this essay because I hope it changes the way you think about brand marketing. I’m also…
Who Really Wins the Summer of Sport? Official Sponsors or Unofficial Brand Activations?
Wimbledon, Test cricket and the FIFA Club World Cup are dominating this summer’s sporting calendar. While official sponsors…
Building Timeless Influence in the Age of Agentic Commerce
The rise of agentic commerce, where AI agents don’t just assist but actually research and buy on a…
The Romance Boom: What Brands Need to Know About This Hyper-Engaged Community
HEA. MoC. BBW. MLM. If these acronyms seem like gibberish to you, it means that you’ve probably not…
Rethinking Branded Merchandise: How to Make It More Sustainable (and Actually Useful)
The global promotional products market keeps growing. It was $84.1 billion in 2021, is expected to reach $97.4…
Branding 3.0: How Should Businesses Thrive In A Digital-First World?
We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews…
Branding for Startups – How to Do It on a Budget
A few months ago, I attended a business conference for startups and was surprised that the main speakers…
5 Ways Brands Can Adopt Reusable Packaging Solutions
Packaging, often called ‘the silent salesman’, is a crucial part of a brand’s product and branding strategy. However,…
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…
