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August 28, 2016

Are Big Brands The Answer For a Brighter Future?

Read more Are Big Brands The Answer For a Brighter Future?
July 26, 2016

The Digital Opportunity in Latin America: A Connected Region Needs Connected Brands

Read more The Digital Opportunity in Latin America: A Connected Region Needs Connected Brands
April 30, 2016

The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal

Read more The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
  • What Is Co-Branding?
  • Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing
  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
  • The Difference Between Logo Design and Branding
Strategic Marketing USA, November 5 - 6, 2020

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