Why Timeless Brands Win in a World Addicted to Now
How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the…
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Trends
12 posts
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…
Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence
Tariffs are dominating the economic headlines and are hitting American consumers in terms of actual price increases and…
Top Branding & Design Trends For 2025
Keeping up with trends can feel overwhelming, so we’ve made it easier for you. We’ve reviewed top marketing…
Five Key Insights from Interbrand’s Best Global Brands Report
A few days ago, global brand consultancy Interbrand unveiled its 25th Top 100 Best Global Brands ranking and…
Raw Authenticity in Action: How CEOs are Transforming Brand Communication
The world of CEO branding seems to have swapped out its three-piece suit for its favorite pair of…
Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from…
Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and Considerations
You have probably heard of ChatGPT – it is hard not to come across it with the media…
The Way Forward: How the Circular Economy is Changing the Game for Brands
For decades, brands have followed linear models of business. Companies turn natural resources into products, which are discarded…
Are Big Brands The Answer For a Brighter Future?
Will it be big brands who will be the answer to a more sustainable, ethical and brighter future…