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The Branding Journal
A leading independent publication about strategic branding worldwide.
  • Brand Strategy
    • Brand Awareness
    • Brand Architecture
    • Brand Communications
    • Brand Experience
    • Brand Identity
    • Brand Positioning
    • Employer Branding
    • Ethical Branding
    • Personal Branding
  • Brand Management
    • Brand Awareness
    • Brand Equity
    • Brand Extension
    • Brand Image
    • Co-Branding
    • Rebranding
  • Top Case Studies
    • Jaguar Emerges as a Completely New Brand
    • New Coke: A Major Product Change Failure
    • The Gap Logo Redesign Fail
    • Tropicana’s Packaging Redesign Failure
    • Twitter’s Extreme Rebrand to X
    • Vegemite’s iSnack 2.0 Branding Disaster
    • Yellow Tail’s Clever Positioning Within the Wine Industry
    • All Case Studies →
  • Resources
    • AI Assistant
    • Cheat Sheet
    • Job Board
    • Newsletter
    • The Branding Community
    • All Resources →
  • Courses New
    • Brand-Building Course
    • Complete Brand-Building Course
    • Student Login →
    • Brand Improvement Course
    • Brand Improvement Mini-Course
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Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence

Tariffs are dominating the economic headlines and are hitting American consumers in terms of actual price increases and…
byRony Vexelman
April 22, 2025

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