Explore branding strategies, concepts, and case studies:

The Branding Journal is the #1 branding platform for strategists and entrepreneurs. Our team publishes up-to-date information and resources about branding strategies worldwide, including both brand building and brand management techniques.

New to branding? Start here!

Click on one of the following cards to learn more.

Popular Articles

Our Latest Posts

What people say about our content

I thoroughly enjoyed reading your article. It was simplified, easy to read, and I definitely learned a lot. You cleared up my misconceptions.
Rating: 5 stars
I really enjoyed the examples because they help get a concrete idea about what can be done in different business areas.
Rating: 5 stars
I can now say something professionally meaningful when am asked about branding with the detailed information, examples, and descriptions I have learned here. Thank you!
Rating: 5 stars
Thank you for the nice and informative post about Tropicana.
Rating: 5 stars
Rose Hicks
Great clarity, just what a ‘start-up’ needs to know. Thanks!
Rating: 5 stars
Lorraine McKeever
We have a duty to communicate honestly and establish good practices within our companies. Thanks for the reminder that we all have the ability and responsibility to contribute to society in a positive way!
Rating: 5 stars

Don’t forget to subscribe to our newsletter today and stay updated!