What is branding?

Branding is the process of giving meaning to an organization, company, product, or service by creating and shaping a brand in consumers’ minds. Admittedly, it is one of those marketing concepts that are a bit vague and can quickly become confusing. The following article explains branding with simple words and practical examples.

Why is branding important?

Branding is beyond the design of a product, a logo or strapline. A brand helps people identify and recognize your products, differentiates your company from the competition, helps you connect with customers emotionally, and builds trust with different stakeholders.