Recent Publications
Subscribe to Our Newsletter
Once a month, get a curated selection of branding insights and inspiration.
Popular Case Studies
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. At…
Learning from the Gap Logo Redesign Fail
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest…
A Brand Case Study: The Superdry Appeal
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into the key aspects…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become one of the world’s most profitable…
How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers have…
Branding Trends
Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and Considerations
You have probably heard of ChatGPT – it is hard not to come across it with the media coverage it has received lately. ChatGPT stands for…
The Way Forward: How the Circular Economy is Changing the Game for Brands
For decades, brands have followed linear models of business. Companies turn natural resources into products, which are discarded as waste once…
Are Big Brands The Answer For a Brighter Future?
Will it be big brands who will be the answer to a more sustainable, ethical and brighter future for us all? The “us” being the world? …
Enjoy your free branding checklist.
Provide your email to receive our easy-to-follow branding checklist.
Useful Resources
The Best Online Branding Courses & MOOCs in 2023
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top 10 Branding Books In 2023
DisclosureWe participate in Amazon’s Associate Program and receive a small commission on purchases made through the links in this…
The Top Branding Agencies In The World [2023]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
Top 9 Online Logo Makers
A brand is not just a logo. However, a logo is one of the most critical elements of your brand’s visual identity. Today we will take a look at…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…