Our mission is to help people create meaningful and sustainable brands.

The Branding Journal is the #1 branding platform for strategists and entrepreneurs. Our team publishes up-to-date information and resources about branding strategies worldwide, including both brand building and brand management techniques.

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What is branding?

Branding is the process of giving meaning to an organization, company, product, or service by creating and shaping a brand in consumers’ minds. Admittedly, it is one of those marketing concepts that are a bit vague and can quickly become confusing. The following article explains branding with simple words and practical examples.

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Why is branding important?

Branding is beyond the design of a product, a logo or strapline. A brand helps people identify and recognize your products, differentiates your company from the competition, helps you connect with customers emotionally, and builds trust with different stakeholders.

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What is the difference between a brand and a logo?

There is a general perception that logo design and branding are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work together in a cohesive way, they are very different processes.

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What people say about our content

I thoroughly enjoyed reading your article. It was simplified, easy to read, and I definitely learned a lot. You cleared up my misconceptions.
Rating: 5 stars
I really enjoyed the examples because they help get a concrete idea about what can be done in different business areas.
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I can now say something professionally meaningful when am asked about branding with the detailed information, examples, and descriptions I have learned here. Thank you!
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Thank you for the nice and informative post about Tropicana.
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Rose Hicks
Great clarity, just what a ‘start-up’ needs to know. Thanks!
Rating: 5 stars
Lorraine McKeever
We have a duty to communicate honestly and establish good practices within our companies. Thanks for the reminder that we all have the ability and responsibility to contribute to society in a positive way!
Rating: 5 stars

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