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Popular Case Studies
Branding a Country: The Brand Peru
Back in 2011, a new brand identity was born for the country Peru in South America. The process of creating the brand started in 2009 and was…
What Happens When You Turn 800 Years of History Into a Sonic Brand Identity? Leffe Shows Us
About a year ago, Leffe chose to refine its brand experience by adding a new sense to its identity: sound. Rather than relying solely on taste…
Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study]
The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely criticized on social media. After…
Airbnb’s consistent rebrand focuses on the sense of belonging to a community
Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can…
How Birkenstock Reinvented Its Brand to Meet Modern Demands
Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern audiences. Birkenstock is a household…
Branding Trends
Building Timeless Influence in the Age of Agentic Commerce
The rise of agentic commerce, where AI agents don’t just assist but actually research and buy on a shopper’s behalf, will fundamentally…
Inside the Minds of B2B Brand Marketers: What 2026 Will Look Like
B2B marketers have been through a lot in recent years: Covid, the push for profitable growth, layoffs, and now AI disruption. That momentum…
Top Branding & Design Trends For 2026
Every year, branding trends promise something new. In 2026, they’re not starting over. The trends we identified in 2025 continue, now…
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Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…
