A leading independent publication about strategic branding worldwide.
what is branding

What Is Branding?

branding importance

Why Is Branding so Important For Your Business?

Finding Your Brand Purpose

Finding Your Brand Purpose: Why Is Your Brand Here?

brand positioning definition

A Simple Definition of Brand Positioning

Popular Case Studies

Gap Logo Change
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Learning from the Gap Logo Redesign Fail

Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest…
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A Brand Case Study: The Superdry Appeal

Superdry is an international clothing label of SuperGroup plc., headquartered in  Cheltenham, UK. This case study looks into the key aspects…

Branding Trends

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Useful Resources

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Top 10 Branding Books In 2023

DisclosureWe participate in Amazon’s Associate Program and receive a small commission on purchases made through the links in this…
top branding agencies
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The Top Branding Agencies In The World [2024]

This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
Branding Awards
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The Most Prestigious Branding Awards

Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…