Explore branding strategies, concepts and case studies:

The Branding Journal is the #1 branding platform for strategists and entrepreneurs. Our team publishes up-to-date information and resources about branding strategies worldwide, including both brand building and brand management techniques.

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What is branding?

Branding is the process of giving meaning to an organization, company, product, or service by creating and shaping a brand in consumers’ minds. Admittedly, it is one of those marketing concepts that are a bit vague and can quickly become confusing. The following article explains branding with simple words and practical examples.

Why is branding important?

Branding is beyond the design of a product, a logo or strapline. A brand helps people identify and recognize your products, differentiates your company from the competition, helps you connect with customers emotionally, and builds trust with different stakeholders.

How to find your brand purpose?

Finding your brand purpose should be the first step of any brand strategy, yet very few organizations do it. This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.

What is the difference between a brand and a logo?

There is a general perception that logo design and branding are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work together in a cohesive way, they are very different processes.

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What people say about our content

I thoroughly enjoyed reading your article. It was simplified, easy to read, and I definitely learned a lot. You cleared up my misconceptions.

Angela

I can now say something professionally meaningful when am asked about branding with the detailed information, examples, and descriptions I have learned here. Thank you!

Crownsigns

Great clarity, just what a ‘start-up’ needs to know. Thanks!

Lorraine McKeever

I really enjoyed the examples because they help get a concrete idea about what can be done in different business areas.

Luisa

Thank you for the nice and informative post about Tropicana.

Rose Hicks

We have a duty to communicate honestly and establish good practices within our companies. Thanks for the reminder that we all have the ability and responsibility to contribute to society in a positive way!

Chelsea

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Explore branding strategies, concepts and case studies:

New to branding? Start here!

What is branding?

Why is branding important?

How to find your brand purpose?

What is the difference between a brand and a logo?

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Our Latest Posts

How to Build Your Employer Brand in 8 Steps: Understanding Who’s Involved and What to Do

Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?

The Concept of Employer Branding, Explained

The Most Prestigious Branding Awards

What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?

Discover the Hidden Meanings Behind These 40 Company Logos

The Power of a Strong Brand Identity: Definition, Importance, and Key Elements

Starbucks Logo – History, Meaning, and Evolution

Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and Considerations

What people say about our content

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