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Popular Case Studies
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become one of the world’s most profitable…
How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers…
The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key just might lie in…
How rebranding doubled conversion rate for Potrell Property Buyers
Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided that…
Case Study: Visit Estonia
Supported by European Union Regional Development Fund, Visit Estonia is the Estonian Tourist Board, responsible for promoting Estonia as a…
Branding Trends
The Swiss Paradox: Why Swiss Brands Master Products but Undervalue Creative Branding
Switzerland is a nation synonymous with precision, craftsmanship, and quiet luxury. Its watches define global standards, its banking system…
The New Rules of Foodservice Supplier Branding (and Why They Matter)
Over the past two decades, I’ve partnered with restaurant operators across the spectrum from emerging concepts to national chains.…
The Romance Boom: What Brands Need to Know About This Hyper-Engaged Community
HEA. MoC. BBW. MLM. If these acronyms seem like gibberish to you, it means that you’ve probably not yet been exposed to the romance book…
Branding Fundamentals
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Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…