Start Here to Learn About Branding
Your platform for insights, case studies, and resources on branding and brand strategy.
Recent Publications
Subscribe to Our Newsletter
Twice a month, get a curated selection of branding insights and inspiration.
Popular Case Studies
From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO
Brian’s wish, now Shatterproof, is an American national organization committed to protecting children from addiction to drugs and alcohol. Its…
Airbnb’s consistent rebrand focuses on the sense of belonging to a community
Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can…
What Happens When You Turn 800 Years of History Into a Sonic Brand Identity? Leffe Shows Us
About a year ago, Leffe chose to refine its brand experience by adding a new sense to its identity: sound. Rather than relying solely on taste…
Total Rebrand For Romanian Retailer Annabella
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of Romania. Twenty years after the first store…
B2B Branding: New Brand Story and Visual Identity for a Global R&D Company
Cambridge Design Partnership is a Research & Development company that recently worked with UK based agency Moving Brands to give a clear…
Branding Trends
Brands Can Label AI Use, But What Are We Actually Labeling?
Brand authenticity is an increasingly unattainable Holy Grail. Authenticity is important. Brands build emotional trust when their audience…
In Branding, What Exactly Is the Human Touch, and Can It Be Outsourced to AI?
Russian-born French artist Marc Chagall, whose distinctive style drew on Cubism, Fauvism, Expressionism, and other currents of European…
Building Timeless Influence in the Age of Agentic Commerce
The rise of agentic commerce, where AI agents don’t just assist but actually research and buy on a shopper’s behalf, will fundamentally…
Get Your FREE Brand Strategy Cheat Sheet
Provide your email to receive our easy-to-follow branding checklist.
Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2026]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2026]
This article aims to provide a list of some of the world’s most prestigious branding agencies. Of course, there are many more amazing…
The Top Logo Makers [2026]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…
