Start Here to Learn About Branding
Your platform for insights, case studies, and resources on branding and brand strategy.
Recent Publications
Subscribe to Our Newsletter
Twice a month, get a curated selection of branding insights and inspiration.
Popular Case Studies
Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
Since Elon Musk has been leading Twitter, the social media platform has undergone many transformations. These changes, aimed at converting the…
Super Gato: The Cat Food Brand That Thought About the Box
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years, the brand had to face the arrival of big…
Etihad Airways’ Rebranding – Has it paid off?
Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are based out of Abu Dhabi operating…
How rebranding doubled conversion rate for Potrell Property Buyers
Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided that…
Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study]
The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely criticized on social media. After…
Branding Trends
In Branding, What Exactly Is the Human Touch, and Can It Be Outsourced to AI?
Russian-born French artist Marc Chagall, whose distinctive style drew on Cubism, Fauvism, Expressionism, and other currents of European…
Building Timeless Influence in the Age of Agentic Commerce
The rise of agentic commerce, where AI agents don’t just assist but actually research and buy on a shopper’s behalf, will fundamentally…
Inside the Minds of B2B Brand Marketers: What 2026 Will Look Like
B2B marketers have been through a lot in recent years: Covid, the push for profitable growth, layoffs, and now AI disruption. That momentum…
Get Your FREE Brand Strategy Cheat Sheet
Provide your email to receive our easy-to-follow branding checklist.
Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2026]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2026]
This article aims to provide a list of some of the world’s most prestigious branding agencies. Of course, there are many more amazing…
The Top Logo Makers [2026]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…
