Your platform for insights, case studies, and resources on branding and brand strategy.
Recent Publications
Subscribe to Our Newsletter
Twice a month, get a curated selection of branding insights and inspiration.
Learn How to Build and Improve Brands
Proven systems for business owners, marketers, and agencies.
New Year Promo: Use code GROW2026 for 30% off all courses!
Popular Case Studies
Rebranding: Parisian Department Store Le BHV becomes Le BHV Marais!
Le BHV Marais is a shopping department store located in the trendy district of Le Marais, in Paris. The department recently store unveiled a…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become one of the world’s most profitable…
9 Famous Tech Companies Logo Evolution
Think about the technological companies of today that produce our phones, tablets and software. You’d be amazed to see that most of them have…
Inside the Decision to Rebrand Grammarly as Superhuman [Exclusive Interview]
Grammarly is changing its name to Superhuman after buying Superhuman Mail and launching Superhuman Go. Instead of just being a writing tool,…
Café Lacoste: A Perfect Execution of Brand Extension, From Product To Space
A few months ago, the French sports fashion company Lacoste made its debut in the hospitality sector with the launch of its very first Café…
Branding Trends
Inside the Minds of B2B Brand Marketers: What 2026 Will Look Like
B2B marketers have been through a lot in recent years: Covid, the push for profitable growth, layoffs, and now AI disruption. That momentum…
Top Branding & Design Trends For 2026
Every year, branding trends promise something new. In 2026, they’re not starting over. The trends we identified in 2025 continue, now…
The Swiss Paradox: Why Swiss Brands Master Products but Undervalue Creative Branding
Switzerland is a nation synonymous with precision, craftsmanship, and quiet luxury. Its watches define global standards, its banking system…
Get Your Free Brand Strategy Cheat Sheet
Provide your email to receive our easy-to-follow branding checklist.
Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…