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Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family oriented preschool for children from 3 months to 2 years old. In 2016, the school was a new player in the competitive nursery/educational sector …
Ethical Branding: A Guide For Creating More Ethical Brands
Let’s be honest. Our capitalist, consumption-oriented society is often perceived as incompatible with the words “ethical” and “sustainable”. We consume too much. We purchase things that we don…
Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks company wishes to tap into the growing popularity of iced coffee. The new product i…
The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content
The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is increasingly difficult to grab consumers’ attention in the crowded marketplace. …
Coley Porter Bell Bring a New Lease of Life to `Misfits Cider`
For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come up with a new creative strategy for their fruity cider “Misfits”. Of course to help build the…
Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand
More and more countries are now seeing the benefits of building their nations brand. The Korea Tourism Organisation is no different. As they look to build a brand that helps them encourage tourism t…
What Do You Struggle With in Branding?
Have you ever felt like no one is properly answering your questions about branding? Like branding and marketing websites are posting content that is too generic? We feel you and at The Branding …
Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity
Based in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual identity which captured the “physical motion, human touch, and warmth of the dancers it works w…
A Simple Definition of Brand Positioning
If you're a marketer or an entrepreneur, you've probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you!…
Absolut Rebrand as Part of Their Global Strategy
The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand. Together with Brand Union they embarked on a rebrand strategy to transform them int…
15 Questions Every Start-Up Should Answer When Creating Their Branding Strategy
As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy, is perhaps one of the most important steps for any start-up. The brand will represent …
Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking at their current strategies they acknowledged that if they were going to succeed…
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