What is branding?
Branding is the process of giving meaning to an organization, company, product, or service by creating and shaping a brand in consumers’ minds. Admittedly, it is one of those marketing concepts that are a bit vague and can quickly become confusing. The following article explains branding with simple words and practical examples.
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Why is branding important?
Branding is beyond the design of a product, a logo or strapline. A brand helps people identify and recognize your products, differentiates your company from the competition, helps you connect with customers emotionally, and builds trust with different stakeholders.
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What is the difference between a brand and a logo?
There is a general perception that logo design and branding are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work together in a cohesive way, they are very different processes.
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