Explore branding strategies, concepts and case studies:
The Branding Journal is the #1 branding platform for strategists and entrepreneurs. Our team publishes up-to-date information and resources about branding strategies worldwide, including both brand building and brand management techniques.
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What is branding?
Branding is the process of giving meaning to an organization, company, product, or service by creating and shaping a brand in consumers’ minds. Admittedly, it is one of those marketing concepts that are a bit vague and can quickly become confusing. The following article explains branding with simple words and practical examples.
What is the difference between a brand and a logo?
There is a general perception that logo design and branding are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work together in a cohesive way, they are very different processes.
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