Because books are a great source of knowledge and inspiration, we are pleased to share with you our selection of top branding books! The list includes books on strategic branding, but also on the different sub-areas of branding, such as brand purpose, brand positioning, or visual identity design. While providing many practical tips, they will above all offer you a solid understanding of the fundamentals of branding.
The selection will of course be enriched over the months – therefore we would love to hear your recommendations in the comments section below. Happy 2019 – and happy reading!
Branding Concepts & Strategy Books
Building Strong Brands
David Aaker is a pioneer in the world of branding. This book is a classic in the branding and marketing academic literature and an excellent in-depth approach to the different branding concepts. It is written in an academic style but offers excellent basic principles you can apply to improve your brand. We recommend this book to everyone involved in marketing and branding. It is not the most recent book from this author, however we believe it is the best in terms of explaining all the branding concepts that are sometimes complicated to understand, as he also uses real life examples.
Building Brand Authenticity: 7 Habits of Iconic Brands
By Michael Beverland
Michael Beverland is a recognized academic authority in the world of marketing and branding. He was my branding teacher at the University of Bath in the UK and I can say that he is a very inspiring person who shares lots of solid and straightforward knowledge about the strategic side of branding.
His book explains in detail what is brand authenticity and why marketers and brand strategists should care about building authentic brands. The final part also provides an interesting action guide for brand managers.
This is a great tool for small and large brands who find it hard to remember who they really are. The style is quite academic, but it is a very interesting read for both students and professionals looking to build strong brands as it provides a lot of branding advices and examples from real life.
Brand Purpose Book
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
by Anne Bahr Thompson
Well-researched and easy to read, “Do Good” provides lots of insights, examples and practical tips for creating brands with a solid purpose. We recommend this book to entrepreneurs or brand managers wondering how they can make their products and services more meaningful to consumers while still turning a profit. If you’re interested in this topic, we suggest you to have a look at our brand purpose and ethical branding articles.
Brand Naming Book
Hello, my name is awesome
by Alexandra Watkins
This book provides a lot of concrete tips and ideas for creating powerful brand names. The author sums up everything you need to know to come up with powerful brand names through very simple, actionable ideas. The book is a quick read and we recommend it to anyone starting a new company or naming a new product/service.
Brand Positioning Book
Positioning: The Battle for Your Mind
By Al Ries and Jack Trout
This is a great book for people who wish to understand better the concept of brand positioning, and for those trying to stand out from the crowd. It is a classic on product positioning, a term which gets used a lot in the field of marketing but not always easy to understand. Although quite old, the book still provides an excellent framework for creating branding strategies.
Brand Communication Book
Building a Story Brand
by Donald Miller
If you are not sure how to explain your potential customers what your companies does and/or what products and services it has to offer, then this book is just right for you. Donald Miller will teach you how to communicate your brand with perfect clarity. In particular, the book stresses the importance of clarifying your message so that people can understand you and hear you – but also the importance of portraying the customer as the hero of the story.
Brand Visual Identity Design Books
Designing Brand Identity: An Essential Guide for the Whole Branding Team
by Alina Wheeler
Although the book cover of this new edition doesn’t seem very appealing, the content inside the book is worth reading if you’re interesting in brand identity design! This book is a great introduction into brand identity design for both business owners and marketers and delivers comprehensive best practices and design processes. The layout is clear and easy to understand with special insights from several branding “gurus”.
Logo Design Love: A Guide To Creating Iconic Brand Identities
By David Airey
This is a great resource for graphic designers and brand visual identity experts! The book is full of insights for people who want to understand the process of logo design or for those who want to deepen their knowledge further. The content is quick to read and easy to process. It features helpful design examples from real life, problems and decisions you might face but also smart ideas and solutions to face those situations.
Packaging Design Book
The Future of Packaging: From Linear to Circular
By Tom Skazy
Often called “The Silent Salesman”, product packaging is a very important tool for branding strategies because it is often the only branding touch point with consumers in stores. However, single use packaging tend to go directly to landfill (linear economy) and this a major concern for ecologists. In his book, Tom Szaky paints a future of a circular economy limiting overconsumption and waste. The book is a great source of knowledge and inspiration for both start-ups to larger established product companies. It is a guide to designing our economy out of waste and into more sustainable brand innovation.
Brand Architecture Book
Brand Portfolio Strategy
by David Aaker
This is a very insightful book for people managing bigger brands that include respective sub-brands or brand extensions. David Aaker explains in detail the scope, roles and interconnections of the portfolio brands. Again, the style is quite academic but it will allow you to learn a lot of valid applicable principles in Brand Management.