A leading independent publication about strategic branding worldwide.

Follow

Follow The Branding Journal

Dr. Evdoxia Kyriakou

2 posts

Dr. Waldemar Pfoertsch is a professor of Marketing Management and Strategic & Digital Marketing at the CIIM Business School at University of Limassol, Cyprus. Dr. Pfoertsch is the author of various books and numerous articles. The most current book was published with Philip Kotler titled "H2H Marketing: The Genesis of Human-to-Human Marketing".

Read More

11 minute read

Internal Branding: A Complete Guide for Building Your Brand From the Inside Out

What internal branding really means, why it matters more than ever, and how to make it work in…

byDr. Evdoxia KyriakouandbyDr. Waldemar A. Pfoertsch

June 3, 2026

Read More

7 minute read

How Top Brands Are Dominating the Global Stage: Rise in Brand Value, Key Strategies, and Future Outlook

In a world where the value of top global brands has soared from billions to trillions, we wondered:…

byDr. Waldemar A. PfoertschandbyJulian Oppelt

April 7, 2025