Layton Preparatory School is a friendly and family oriented preschool for children from 3 months to 2 years old. In 2016, the school was a new player in the competitive nursery/educational sector …
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers have criticized the naming of the new product (iSnack 2.0) and…
Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are based out of Abu Dhabi operating intercontinental flights using the spoke and hub model li…
Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided that they needed a new name and visual brand identity that the UK…
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into the key aspects of branding that heavily influenced the success of this lab…
Adam's is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in January 2016 as a permanent restaurant with a new visual brand identity. …
Back in 2011, a new brand identity was born for the country Peru in South America. The process of creating the brand started in 2009 and was led by PromPeru (Peru Exports and Tourism Promotion Commiss…
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. At The Branding Journal we like to feature branding succ…
Le BHV Marais is a shopping department store located in the trendy district of Le Marais, in Paris. The department recently store unveiled a fresh identity with a new look and positioning! BHV stan…
Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can "belong" anywhere in the world. From a new logo to a redefi…