New Coke: A Classic Branding Case Study on a Major Product Change Failure
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies…
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Case Studies
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We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!
How Birkenstock Reinvented Its Brand to Meet Modern Demands
Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern…
Jaguar Hits the Reset Button and Emerges as a Completely New Brand
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen,…
From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image
The Downtown Ontario Improvement Association (DOIA) is a non-profit organization. Its members include business owners, developers, and stakeholders…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…
Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the…
Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay.…
How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study
EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity…
Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
Since Elon Musk has been leading Twitter, the social media platform has undergone many transformations. These changes, aimed…
Case Study: Visit Estonia
Supported by European Union Regional Development Fund, Visit Estonia is the Estonian Tourist Board, responsible for promoting Estonia…