The Real User of Your Brand Guidelines Isn’t a Designer
Massimo Vignelli designed the New York City Subway map in 1972.¹ He designed the Unigrid system for the…
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Brand Visual Identity
29 posts
Why the Seasonal Method Deserves a Seat at the Brand Strategy Table
Let’s start with the obvious: the seasonal palette method has a reputation problem in brand strategy circles that…
The Best Design You Will Ever Experience Makes You Feel Something You Cannot Explain
Designing for people means disappearing completely into what they need to feel. The best design you have ever…
Inside the Decision to Rebrand Grammarly as Superhuman [Exclusive Interview]
Grammarly is changing its name to Superhuman after buying Superhuman Mail and launching Superhuman Go. Instead of just…
Mascots in B2B: The Secret Weapon You’re Probably Ignoring
When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if…
5 Ways to Break Free From Boring B2B Branding
B2B branding is a bit of a disappointment. Across this branding category, we are met with similar logos,…
Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…
Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay.…
How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study
EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity…
What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?
One of the key components of building a successful brand is developing a strong visual identity. This article…
