Dear Brands, Let’s Stop Pretending.
I’m writing this essay because I hope it changes the way you think about brand marketing. I’m also…
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Branding
42 posts
In Branding, What Exactly Is the Human Touch, and Can It Be Outsourced to AI?
Russian-born French artist Marc Chagall, whose distinctive style drew on Cubism, Fauvism, Expressionism, and other currents of European…
Insights on Trends & Culture: 65+ Free Resources for Research & Forecasting
Understanding trends and culture is essential for developing brand strategies that truly resonate now and in the future.…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…
7 Areas You Should Nurture to Become a Better Brand Strategist
Mastering strategic branding is a complex task. In a world that changes quickly, with new brands appearing all the…
Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the…
Reinventing The Employer Value Proposition: An Analysis and Practical Model
Thirty years after their invention, employer value propositions (EVPs) have gone from “a new way of thinking about…
Branding Fundamentals: Who Are the Top 4 Scholars You Should Start Reading First?
When it comes to understanding branding and marketing concepts, academic authors are wise choices. Their research and expertise…
From Abstract to Tangible: Why Sustainable Brands Should Embrace Hierophanic Marketing
There is a surprising parallel between the evolution of green marketing strategies and the development of ancient polytheistic…
The Power of Mascots in Elevating Brand Narratives
Mascots in modern branding offer unique storytelling and engagement opportunities, bringing brands to life with personality and emotion.…
