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Branding
34 posts
From Abstract to Tangible: Why Sustainable Brands Should Embrace Hierophanic Marketing
There is a surprising parallel between the evolution of green marketing strategies and the development of ancient polytheistic…
The Power of Mascots in Elevating Brand Narratives
Mascots in modern branding offer unique storytelling and engagement opportunities, bringing brands to life with personality and emotion.…
Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from…
How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study
EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity…
Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
Since Elon Musk has been leading Twitter, the social media platform has undergone many transformations. These changes, aimed…
The Concept of Employer Branding, Explained
Companies and organizations typically prioritize their branding efforts toward their target customers. This is because customers and consumers…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…
What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?
One of the key components of building a successful brand is developing a strong visual identity. This article…
Discover the Hidden Meanings Behind These 40 Company Logos
Company logos are an essential part of any brand’s visual identity, representing the company’s values, products, and services.…
The Power of a Strong Brand Identity: Definition, Importance, and Key Elements
Defining a brand identity is a crucial step in a brand’s strategy. But what does brand identity mean,…