A leading independent publication about strategic branding worldwide.

Follow

Follow The Branding Journal

Adomas Pūras

3 posts

Adomas Pūras is a director and co-founder of Black Florence, a Lithuania-based branding agency that has been active since 2013. Carrying a PhD in social sciences, he is passionate about helping brands grow by connecting with social, cultural, historical, and psychological meanings that make us truly human.

Read More

8 minute read

‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father

The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…

byAdomas Pūras

June 27, 2024

Sustainability modern sacred

Read More

10 minute read

Ethical Branding

Sustainability as the ‘Modern Sacred’: Restoring Marketing to the Position of Power

The task at hand for branders and marketers is to learn how to serve two masters at the…

byAdomas Pūras

March 25, 2024

Read More

5 minute read

From Abstract to Tangible: Why Sustainable Brands Should Embrace Hierophanic Marketing

There is a surprising parallel between the evolution of green marketing strategies and the development of ancient polytheistic…

byAdomas Pūras

February 12, 2024