Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…
Brand Value Proposition: What Is It and How to Create One?
What is the main challenge faced by brands? One might think that securing investment, creating quality products, standing…
Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
In the world of branding, understanding the difference between your brand’s vision and mission is crucial for creating…
3 Thought-Provoking Podcasts for Branding Enthusiasts
There are many insightful branding podcasts out there, and I must admit that there are probably many good…
7 Areas You Should Nurture to Become a Better Brand Strategist
Mastering strategic branding is a complex task. In a world that changes quickly, with new brands appearing all the…
Launch of Our Branding Course
The big day has finally arrived – our course How To Build a Successful Brand is officially live!…
Branding Fundamentals: Who Are the Top 4 Scholars You Should Start Reading First?
When it comes to understanding branding and marketing concepts, academic authors are wise choices. Their research and expertise…
Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay.…
The 5 Stages of a Branding Process
Have you ever wondered how concepts like “logo,” “visual identity,” “brand identity,” “brand positioning,” “brand management,” or “rebrand”…