Insights on Trends & Culture: 65+ Free Resources for Research & Forecasting
Understanding trends and culture is essential for developing brand strategies that truly resonate now and in the future.…
Demystifying Brand Ambassadors: A Clear Guide with Practical Tips
Ever wondered what exactly brand ambassadors do and how they can boost your business? With so many types…
New Coke: A Classic Branding Case Study on a Major Product Change Failure
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies…
Top Branding & Design Trends For 2025
Keeping up with trends can feel overwhelming, so we’ve made it easier for you. We’ve reviewed top marketing…
How to Build a Brand: A Complete Step-by-Step Guide For Marketers & Entrepreneurs
Do you want to build a memorable brand but need help figuring out where to start? You’re in…
Jaguar Hits the Reset Button and Emerges as a Completely New Brand
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen,…
10 Principles of a Purpose-Driven Brand
A brand’s purpose is one of the initial elements of a brand strategy. This concept gained popularity around…
Brand Promise: What It Means and Why It’s Crucial for Your Business
Did you know that brands are basically promises to their audiences about what they can expect? Surprisingly, many…
Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…