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Samraddhi Shrotriya

2 posts

Samraddhi Shrotriya is a graphic and product designer based in Las Vegas, specializing in brand identity systems and visual communication. She holds an MA in Graphic Design from Academy of Art University, San Francisco. Her work has been recognized by the 2026 GDUSA Digital Design Award and the 2026 TITAN Health Awards. Her writing on design practice has been published in UX Collective's Bootcamp publication.

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8 minute read

The Real User of Your Brand Guidelines Isn’t a Designer

Massimo Vignelli designed the New York City Subway map in 1972.¹ He designed the Unigrid system for the…

bySamraddhi Shrotriya

June 25, 2026

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8 minute read

Brand Visual Identity

The Best Design You Will Ever Experience Makes You Feel Something You Cannot Explain

Designing for people means disappearing completely into what they need to feel. The best design you have ever…

bySamraddhi Shrotriya

May 15, 2026