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Popular Case Studies
Super Gato: The Cat Food Brand That Thought About the Box
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years, the brand had to face the arrival of big…
How Birkenstock Reinvented Its Brand to Meet Modern Demands
Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern audiences. Birkenstock is a household…
B2B Branding: New Brand Story and Visual Identity for a Global R&D Company
Cambridge Design Partnership is a Research & Development company that recently worked with UK based agency Moving Brands to give a clear…
New brand image for Adam’s Michelin-starred restaurant in the UK
Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in January…
Etihad Airways’ Rebranding – Has it paid off?
Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are based out of Abu Dhabi operating…
Branding Trends
Five Key Insights From Interbrand’s Best Global Brands 2025 Report
Interbrand has just unveiled its Best Global Brands 2025 report, titled “Radical Realities“, revealing this year’s 100 most…
Branding 3.0: How Should Businesses Thrive In A Digital-First World?
We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews and feedback. Think, when did…
Why Timeless Brands Win in a World Addicted to Now
How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the reality CMOs face every day. We’re living…
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Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…