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Brand Measurement
27 posts
All You Need To Know About Brand Image
Brand image plays a central role in defining which brands can better survive and succeed in their relative…
What is Brand Equity?
In an increasingly competitive marketplace, brands are now more than ever presented with the challenge of capturing and…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
Brand Evolution: How to Develop a Non-offensive Brand
Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to…
Coley Porter Bell Bring a New Lease of Life to `Misfits Cider`
For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come…
Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand
More and more countries are now seeing the benefits of building their nations brand. The Korea Tourism Organisation…
Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food
Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
Dyson Show Their Innovation in New UK Store Opening
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s…
The Aftermath of Brexit and the Effect on the EU Brand
The most talked about and controversial topic, marking a historic event not only for the UK but for…