The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.
The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.
- Luxury Branding: An Introduction by Philippe Mihailovich
- All You Need To Know About Brand Image
- What is Brand Equity?
- Case Study: BeyondMinds’ Branding Journey
- How to Successfully Stretch Your Brand Into Gen Z’s Digital World
- B2B Branding: B2B Does Not Mean Boring to Boring
- Entries Now Open for London International Awards (LIA) 2021
- MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge