Browsing Category
Brand Architecture
4 posts
What is Brand Architecture? Definition, Models, and Examples
New challenges arise as an organization thinks about entering an untapped market segment. For example, should we create…
A Change in Strategy for Grossmünster Church
Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. …
Name Change and Rebrand for Jaguar Land Rover Heritage
Jaguar Land Rover rebrands and renames its Heritage business to Jaguar Land Rover Classic in a bid to…
Alphabet: the new surprising Google brand architecture
Last week, Google surprised everyone with the announcement that it is rebranding itself as Alphabet and hence changing…