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Brand Extension

Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?

BySonia September 4, 2017December 8, 2021

Read More Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?

Moleskine’s Brand Extension: A Café For The Creative

ByAmanda September 4, 2016

Read More Moleskine’s Brand Extension: A Café For The Creative

Finger lickin’ good just got real with KFC’s new product launch

ByAmanda May 19, 2016

Read More Finger lickin’ good just got real with KFC’s new product launch

Brand extension for Amazon: One step too far or all part of their growth strategy?

ByAmanda April 11, 2016June 12, 2017

Read More Brand extension for Amazon: One step too far or all part of their growth strategy?

Carlsberg launches a male grooming line made out of beer

ByMarion August 5, 2015August 5, 2015

Read More Carlsberg launches a male grooming line made out of beer

The Panama Canal Perfume: When Engineering Meets Cosmetics

ByMarion August 18, 2014August 18, 2014

Read More The Panama Canal Perfume: When Engineering Meets Cosmetics

Christian Louboutin enters the make-up industry with a nail polish line

ByMarion August 4, 2014August 5, 2014

Read More Christian Louboutin enters the make-up industry with a nail polish line

Brand Extension: Vespa Launches Its First Perfumes

ByMarion June 7, 2014June 12, 2014

Read More Brand Extension: Vespa Launches Its First Perfumes

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