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The Importance of Brand Localization (+ Successful Examples)

3 Thought-Provoking Podcasts for Branding Enthusiasts

byMarion Andrivet

How to Define Accurate Buyer Personas for Strategic Branding

Illustration of a woman thinking with plants growing out of her brain

7 Areas You Should Nurture to Become a Better Brand Strategist

byMarion Andrivet

Sonia Trevisan

2 posts

Sonia is a branding strategist, involved in developing brand strategies and implementing marketing plans for iconic brands such as Aptamil, Cow & Gate, Lu and Playmobil. She can tackle any challenge, is very tenacious and has a passion for excellence.

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6 minute read

Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?

In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks…

bySonia Trevisan

June 22, 2024

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8 minute read

Brand Strategy

The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content

The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is…

bySonia Trevisan

June 22, 2024