The Difference Between Logo Design and Branding
There is a general perception that “logo design” and "branding" are the same thing. Sometimes these two terms are even used as synonyms. However, although they are closely related and must work togeth…
Brand
Top 10 Branding Books In 2019
Because books are a great source of knowledge and inspiration, we are pleased to share with you our selection of top branding books! The list includes books on strategic branding, but also on the diff…
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family oriented preschool for children from 3 months to 2 years old. In 2016, the school was a new player in the competitive nursery/educational sector …
Ethical Branding: A Guide For Creating More Ethical Brands
Let’s be honest. Our consumption-oriented society is often perceived as incompatible with the words “ethical” and “sustainable”. We consume too much. We purchase things that we don’t need. …
Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks company wishes to tap into the growing popularity of iced coffee. The new product i…
The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content
The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is increasingly difficult to grab consumers’ attention in the crowded marketplace. …
Coley Porter Bell Bring a New Lease of Life to `Misfits Cider`
For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come up with a new creative strategy for their fruity cider “Misfits”. Of course to help build the…
Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand
More and more countries are now seeing the benefits of building their nations brand. The Korea Tourism Organisation is no different. As they look to build a brand that helps them encourage tourism t…
Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity
Based in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual identity which captured the “physical motion, human touch, and warmth of the dancers it works w…
A Simple Definition of Brand Positioning
If you're a marketer or an entrepreneur, you've probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you!…