Layton Preparatory School is a friendly and family oriented preschool for children from 3 months to 2 years old. In 2016, the school was a new player in the competitive nursery/educational sector …
Let’s be honest. Our capitalist, consumption-oriented society is often perceived as incompatible with the words “ethical” and “sustainable”. We consume too much. We purchase things that we don…
In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks company wishes to tap into the growing popularity of iced coffee. The new product i…
The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is increasingly difficult to grab consumers’ attention in the crowded marketplace. …
For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come up with a new creative strategy for their fruity cider “Misfits”. Of course to help build the…
More and more countries are now seeing the benefits of building their nations brand. The Korea Tourism Organisation is no different. As they look to build a brand that helps them encourage tourism t…
Based in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual identity which captured the “physical motion, human touch, and warmth of the dancers it works w…
If you're a marketer or an entrepreneur, you've probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you!…
The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand. Together with Brand Union they embarked on a rebrand strategy to transform them int…
As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy, is perhaps one of the most important steps for any start-up. The brand will represent …