With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. Repositioning its brand and communications in a bid to align it more strategically with the envir…
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s Oxford Street, the brand aims to allow visitors the opportunity to ask questions, t…
The most talked about and controversial topic, marking a historic event not only for the UK but for Europe and the rest of the world. As everyone starts to unravel the consequences of what leaving me…
Rio will be the first South America city to host the Summer Olympics, so when it came to designing the perfect logo, to represent the games and of course the host country, they needed something specia…
Burberry uses snapcode to let instore shopper’s access behind the scenes snapchat content. Not a first for Burberry but a first for any brand to tap into the highly popular snapchat revolution, by usi…
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into the key aspects of branding that heavily influenced the success of this lab…
Back in the day, brands strived for stability. At that time, designers and brand strategists worked tirelessly in order to deliver an everlasting style guide. Things change, so as an approach to brand…
Have you implemented a strong strategic and creative brand development project within the last 18 months? Keep on reading. From the largest global branding names to local agencies, The Transform awar…
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that is a bit vague and can quickly become confusing, even for people who have studied marketing. Toda…
Today we want to share this timely political story from Siegel+Gale's branding team in the UK. The election is happening next Thursday, May 7th, and this interesting analysis reflects on how Siegel+Ga…