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July 27, 2016

London’s Oxford Street Re-position their Brand in a Bid to Boost Sales

Read more London’s Oxford Street Re-position their Brand in a Bid to Boost Sales
July 19, 2016

Dyson Show Their Innovation in New UK Store Opening

Read more Dyson Show Their Innovation in New UK Store Opening
July 14, 2016

The Aftermath of Brexit and the Effect on the EU Brand

Read more The Aftermath of Brexit and the Effect on the EU Brand
June 6, 2016

The New Olympic Games Logo: Rio 2016

Read more The New Olympic Games Logo: Rio 2016
April 15, 2016

Burberry Reach Out To Their Customers In The Digital Space Through SnapChat

Read more Burberry Reach Out To Their Customers In The Digital Space Through SnapChat
March 22, 2016

A Brand Case Study: The Superdry Appeal

Read more A Brand Case Study: The Superdry Appeal
March 7, 2016

Identity with an open ending: how brands become more agile

Read more Identity with an open ending: how brands become more agile
January 26, 2016

Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World!

Read more Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World!
October 27, 2015

What Is Branding?

Read more What Is Branding?
May 6, 2015

Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale

Read more Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
  • What Is Co-Branding?
  • Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing
  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
Strategic Marketing USA, November 5 - 6, 2020

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