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Brand Experience
16 posts
Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food
Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
Dyson Show Their Innovation in New UK Store Opening
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s…
Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. …
Carlsberg sets to Reclaim its Craft Beer Heritage
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old…
Apple strengthen their brand experience with new look stores
Apple are renowned for being different, for having the stand out, simple yet effective visual identity. Their retail…
Not on the High Street extends its brand offline as it celebrates 10 years in business
Notonthehighstreet.com has grown in popularity over the years, offering customer a different alternative to your average retail shops. …
The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination.…