Top 10 Branding Books In 2019
Because books are a great source of knowledge and inspiration, we are pleased to share with you our selection of top branding books! The list includes books on strategic branding, but also on the diff…
Branding Strategy
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family oriented preschool for children from 3 months to 2 years old. In 2016, the school was a new player in the competitive nursery/educational sector …
Ethical Branding: A Guide For Creating More Ethical Brands
Let’s be honest. Our consumption-oriented society is often perceived as incompatible with the words “ethical” and “sustainable”. We consume too much. We purchase things that we don’t need. …
Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks company wishes to tap into the growing popularity of iced coffee. The new product i…
The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content
The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is increasingly difficult to grab consumers’ attention in the crowded marketplace. …
15 Questions Every Start-Up Should Answer When Creating Their Branding Strategy
As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy, is perhaps one of the most important steps for any start-up. The brand will represent …