Browsing Category
Branding Strategy
16 posts
How to Build Your Employer Brand in 8 Steps: Understanding Who’s Involved and What to Do
Employer branding is crucial for attracting and retaining the talent that drives the success of your brand. It…
The Concept of Employer Branding, Explained
Companies and organizations typically prioritize their branding efforts toward their target customers. This is because customers and consumers…
Brand Personality: Definition, Examples, and How to Define Yours
A strong, well-defined personality humanizes a brand, making it both distinctly different and relatable in today's cluttered marketplace.
Personal Branding: Why It Matters
Personal branding is the process of building a brand for a person. Learn more about this concept and why it is important.
Why Are Brand Values So Important (And How to Define Them)?
What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in!
What is Brand Architecture? Definition, Models, and Examples
New challenges arise as an organization thinks about entering an untapped market segment. For example, should we create…
What is Brand Equity?
In an increasingly competitive marketplace, brands are now more than ever presented with the challenge of capturing and…
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which…
B2B Branding: B2B Does Not Mean Boring to Boring
When you hear B2B, what do you think? Business to business (obviously)? Professional? Dry? Conservative? Boring? B2B usually…
How To Brand a Podcast – “La Poudre” Case Study
It’s no secret that podcasts are gaining in popularity these days and are one of today’s trending media…