Read More 1 minute read Brand Visual Identity News 7 Manly Brand Visual Identity Designs There are thousands of beautiful brand visual identity designs on the internet. Today we’d like to focus on sharing… byMarion AndrivetSeptember 5, 2016
Read More 3 minute read Brand Extension News Product Moleskine’s Brand Extension: A Café For The Creative The Italian notebook maker is celebrating their creativity with the smell of coffee as they extend their brand… byAmanda WrightSeptember 4, 2016
Read More 5 minute read Brand Strategy Ethical Branding News Trends Are Big Brands The Answer For a Brighter Future? Will it be big brands who will be the answer to a more sustainable, ethical and brighter future… byAmanda WrightAugust 28, 2016
Read More 3 minute read Brand Identity Brand Positioning News Product Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their… byAmanda WrightAugust 22, 2016
Read More 3 minute read Branding Industry News Working in Branding Different roles in a branding agency There are a number of positions within a branding agency. Finding the right fit for you can be… byAmanda WrightAugust 17, 2016
Read More 4 minute read Brand Experience Brand Identity Brand Image Brand Positioning Brand Strategy Brand Visual Identity Interviews News A Taste of Bourbon Branding: Telling authentic stories with design Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in… byMarion AndrivetAugust 12, 2016
Read More 3 minute read Brand Positioning News Mazda to Focus on Brand Management to Increase Long-term Growth The major car brand has seen a decline in sales at the start of 2016 and with the… byAmanda WrightAugust 10, 2016
Read More 5 minute read Brand Identity Interviews News Interview with Nicolas De Santis on Branding The European Union A few days ago we posted an article about the effect of Brexit on the European Union brand.… byMarion AndrivetJuly 29, 2016
Read More 3 minute read Brand Positioning News London’s Oxford Street Re-position their Brand in a Bid to Boost Sales With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. … byAmanda WrightJuly 27, 2016
Read More 3 minute read Branding Branding Awards News LIA Awards – Introducing a New Verbal Identity Category What About Naming? What about all the words? When London International Awards (LIA) became the first global awards… byMarion AndrivetJuly 19, 2016