Feminine care in China to be brought into the limelight by tampon brand Femme
Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for…
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
What Went Wrong With Brand Guadalajara?
Mexican City, Guadalajara, has recently launched their new logo as part of their wider branding campaign. What should…
7 Manly Brand Visual Identity Designs
There are thousands of beautiful brand visual identity designs on the internet. Today we’d like to focus on sharing…
Moleskine’s Brand Extension: A Café For The Creative
The Italian notebook maker is celebrating their creativity with the smell of coffee as they extend their brand…
Are Big Brands The Answer For a Brighter Future?
Will it be big brands who will be the answer to a more sustainable, ethical and brighter future…
Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds
Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their…
Different roles in a branding agency
There are a number of positions within a branding agency. Finding the right fit for you can be…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
Mazda to Focus on Brand Management to Increase Long-term Growth
The major car brand has seen a decline in sales at the start of 2016 and with the…
Interview with Nicolas De Santis on Branding The European Union
A few days ago we posted an article about the effect of Brexit on the European Union brand.…