A Simple Definition of Brand Positioning
If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if…
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Brand Strategy
190 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Absolut Rebrand as Part of Their Global Strategy
The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand.…
15 Questions Every Start-up Should Ask When Creating a Branding Strategy
As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy,…
Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking…
Reinvigorating The Brand Story of Tahiti
The cosmetic branding of the Islands of Tahiti has been seen as an important milestone to build future…
Feminine care in China to be brought into the limelight by tampon brand Femme
Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for…
What Went Wrong With Brand Guadalajara?
Mexican City, Guadalajara, has recently launched their new logo as part of their wider branding campaign. What should…
7 Manly Brand Visual Identity Designs
There are thousands of beautiful brand visual identity designs on the internet. Today we’d like to focus on sharing…
Moleskine’s Brand Extension: A Café For The Creative
The Italian notebook maker is celebrating their creativity with the smell of coffee as they extend their brand…
Are Big Brands The Answer For a Brighter Future?
Will it be big brands who will be the answer to a more sustainable, ethical and brighter future…
