What is Brand Equity?
In an increasingly competitive marketplace, brands are now more than ever presented with the challenge of capturing and…
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Brand Strategy
190 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
B2B Branding: B2B Does Not Mean Boring to Boring
When you hear B2B, what do you think? Business to business (obviously)? Professional? Dry? Conservative? Boring? B2B usually…
Entries Now Open for London International Awards (LIA) 2021
50% Discount for Entries Finalized by 28 February 2021 London International Awards (LIA) 2021 is open for entries.…
MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
MasterClass is an online platform that offers access to virtual classes with famous experts in several domains. These…
Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
Former Creative Director of Apple, Ken Segall, is credited with naming the iMac and driving the legendary ‘Think…
Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
Kids back to school, office lights momentarily blinking on, widespread confusion about how many people were allowed to…
What Is Co-Branding?
Now more than ever, brands are exploring new opportunities to gain market share and engage with prospective consumers.…
Brand Evolution: How to Develop a Non-offensive Brand
Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to…
