MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
MasterClass is an online platform that offers access to virtual classes with famous experts in several domains. These…
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
Former Creative Director of Apple, Ken Segall, is credited with naming the iMac and driving the legendary ‘Think…
Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
Kids back to school, office lights momentarily blinking on, widespread confusion about how many people were allowed to…
What Is Co-Branding?
Now more than ever, brands are exploring new opportunities to gain market share and engage with prospective consumers.…
Brand Evolution: How to Develop a Non-offensive Brand
Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to…
Interview with Charlotte Holroyd on Ethical Branding
We are very happy to interview ethical branding expert Charlotte Holroyd. Charlotte currently runs Creative Wilderness, which is…
How To Brand a Podcast – “La Poudre” Case Study
It’s no secret that podcasts are gaining in popularity these days and are one of today’s trending media…
The Difference Between Logo Design and Branding
There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this…
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old.…