The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination.…
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Brand Management
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Explore our brand management articles for insights, strategies, and tips that will help you build and maintain strong brands. Master the art of brand management and elevate your business to new heights!
A Change in Strategy for Grossmünster Church
Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. …
How can Sunderland AFC protect its brand reputation after player’s jail sentence?
Recent headlines regarding Adam Johnson, attacking midfielder for Sunderland AFC, 6 year imprisonment for sexually abusing a 15…
Chocolate Meet Pint: When Carlsberg did Chocolate Bars
This year Carlsberg has capitalised on the Easter public holidays which has primarily been dominated by the confectionary…
New brand image for Adam’s Michelin-starred restaurant in the UK
Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in…
Vueling airline searched for anonymous heroes that deserve a plane in their latest campaign
Some people do extraordinary things on a daily basis and never expect anything in return. Spanish airline Vueling…
Meet the Studio – Noa Verhofstad, Creator of Wonder & Nostalgia
Studio Noa Verhofstad is a creative agency based in Amsterdam and was founded in 2011 by Noa Verhofstad,…
The Brand Experience Conundrum – Coping With What You Can’t Control (part 3/3)
During the past two weeks, we saw what are the factors that shape a brand experience (part1 of a…
The Brand Experience Conundrum – What you can’t control could matter more than what you can! (part 2/3)
Last week we saw what touchpoint shape a brand experience (read the article here). The degree to which…
The Brand Experience Conundrum – There is More to Consider Than You Might Think (part 1/3)
Part 1 of a three-part series on brand experience management. Stay tuned! Consumers today are overwhelmed with choices…
