The Brand Experience Conundrum – Coping With What You Can’t Control (part 3/3)
During the past two weeks, we saw what are the factors that shape a brand experience (part1 of a…
The Brand Experience Conundrum – What you can’t control could matter more than what you can! (part 2/3)
Last week we saw what touchpoint shape a brand experience (read the article here). The degree to which…
The Brand Experience Conundrum – There is More to Consider Than You Might Think (part 1/3)
Part 1 of a three-part series on brand experience management. Stay tuned! Consumers today are overwhelmed with choices…
Verizon 2015: Can You See Me Now? … and Are We On Brand Now?
It’s a brand new day Verizon, the largest U.S. wireless communications service provider, updated its 15-year-old logo with a…