During the past two weeks, we saw what are the factors that shape a brand experience (part1 of a three-part series on brand experience management) and 5 examples of "out of control" situations brands …
Last week we saw what touchpoint shape a brand experience (read the article here). The degree to which a brand experience can be managed is a function of how much control can be exercised over that e…
Part 1 of a three-part series on brand experience management. Stay tuned! Consumers today are overwhelmed with choices made increasingly difficult as a result of product and service parity, commodi…
It’s a brand new day Verizon, the largest U.S. wireless communications service provider, updated its 15-year-old logo with a new identity last September as part of a broader initiative to refresh and…