• Paul ,

    Nice article and very good analysis!

  • José Sanchez ,

    Very clear analysis. Thanks.

    I live in Europe and discover Verizon and of course its logo for the first time.

    To be honest I find the new logo very powerful by design: the name + the checkmark. The checkmark, aligned with the top line of the name reinforces the reliability of the company.
    A clear logo also improves the S/N (signal to noise) ratio, a fundamental subliminal concept for a telecom company. No noise, just the name and the checkmark. What else do you want?

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