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September 14, 2016

What Went Wrong With Brand Guadalajara?

Read more What Went Wrong With Brand Guadalajara?
July 16, 2016

Why are MasterCard Changing their Logo After 20 Years?

Read more Why are MasterCard Changing their Logo After 20 Years?
June 9, 2016

Top 8 Online Logo Makers

Read more Top 8 Online Logo Makers
June 6, 2016

The New Olympic Games Logo: Rio 2016

Read more The New Olympic Games Logo: Rio 2016
May 24, 2016

Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it?

Read more Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it?
May 11, 2016

Glasgow Prestwick Airport’s New Visual Identity Unveiled

Read more Glasgow Prestwick Airport’s New Visual Identity Unveiled
April 27, 2016

Uber Logo Change Is Making Uber Users Unhappy

Read more Uber Logo Change Is Making Uber Users Unhappy
April 22, 2016

New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate

Read more New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate
April 5, 2016

All change for CBBC logo

Read more All change for CBBC logo
February 27, 2016

New brand image for Adam’s Michelin-starred restaurant in the UK

Read more New brand image for Adam’s Michelin-starred restaurant in the UK

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • The Club
  • Subscribe!
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