The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Brand Awareness
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Branding Concepts
    • Co-branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Blog
  • Subscribe!
September 14, 2016

What Went Wrong With Brand Guadalajara?

Read more What Went Wrong With Brand Guadalajara?
July 16, 2016

Why are MasterCard Changing their Logo After 20 Years?

Read more Why are MasterCard Changing their Logo After 20 Years?
June 9, 2016

Top 8 Online Logo Makers

Read more Top 8 Online Logo Makers
June 6, 2016

The New Olympic Games Logo: Rio 2016

Read more The New Olympic Games Logo: Rio 2016
May 24, 2016

Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it?

Read more Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it?
May 11, 2016

Glasgow Prestwick Airport’s New Visual Identity Unveiled

Read more Glasgow Prestwick Airport’s New Visual Identity Unveiled
April 27, 2016

Uber Logo Change Is Making Uber Users Unhappy

Read more Uber Logo Change Is Making Uber Users Unhappy
April 22, 2016

New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate

Read more New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate
April 5, 2016

All change for CBBC logo

Read more All change for CBBC logo
February 27, 2016

New brand image for Adam’s Michelin-starred restaurant in the UK

Read more New brand image for Adam’s Michelin-starred restaurant in the UK

Posts navigation

1 2

Welcome!

The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

Search

Recent articles

  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
  • The Difference Between Logo Design and Branding
  • Top 10 Branding Books In 2019
  • Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
  • Ethical Branding: A Guide For Creating More Ethical Brands
  • Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?

Popular Tags

Advertising Brand Brand Architecture Brand Communications Brand Experience Brand Extension Brand Identity Brand Image Branding Branding Awards Branding Concepts Branding Industry Branding Strategy Brand Positioning Brand Visual Identity Case Studies Co-branding Consumers Digital Interviews Logo Naming Strategy News Packaging Product Rebrand Trends Working in Branding

The Branding Journal

About Us
Contact Us

Subscribe to our newsletter!

Subscribe

Website Terms of Use

Privacy Policy
Cookie Policy
Copyright ©2014-2020 The Branding Journal. All Rights Reserved.
Back to top