Brand Evolution: How to Develop a Non-offensive Brand
Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to…
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Brand Management
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Explore our brand management articles for insights, strategies, and tips that will help you build and maintain strong brands. Master the art of brand management and elevate your business to new heights!
Coley Porter Bell Bring a New Lease of Life to `Misfits Cider`
For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come…
Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand
More and more countries are now seeing the benefits of building their nations brand. The Korea Tourism Organisation…
Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food
Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
Dyson Show Their Innovation in New UK Store Opening
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s…
The Aftermath of Brexit and the Effect on the EU Brand
The most talked about and controversial topic, marking a historic event not only for the UK but for…
Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. …
Carlsberg sets to Reclaim its Craft Beer Heritage
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old…
Tourism Western Australia’s social media hashtag in the firing line
Every company wants to have that next great marketing campaign and to enlist the powers of social media…