Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone who will simply put in the effort to take it. But digital and mobile marketing in Latin Americ…
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old bottle of beer, in an attempt to re-brew the original, for an online campaign and tasting sessions. …
Every company wants to have that next great marketing campaign and to enlist the powers of social media to help them reach this status. But the launch of a new tourism campaign unveiled by WA Premier…
Procter & Gamble brand, Max Factor, are introducing scannable apps onto almost 500 of their cosmetic products, providing tailored content and reviews in an instant. Claiming to be revolutionising…
Burberry uses snapcode to let instore shopper’s access behind the scenes snapchat content. Not a first for Burberry but a first for any brand to tap into the highly popular snapchat revolution, by usi…
While some new social platforms like Ello promote the fact that they will not use advertising on their platform, others like Instagram have announced the launch of auto-play video ads for brands to us…
The 2014 Fifa World Cup final between Germany and Argentina was very intense and over 32.1 million tweets were sent during and after the game. It is interesting to see how several famous brands used s…
In Brazil, the automobile constructor Volkswagen recently collaborated with the agency AlmapBBDO to create a magazine ad that is able to offer a Wi-Fi connection to its readers! In order to pro…
Unilever-owned cleaning brand Cif, together with MRM Romania and McCann Bucharest, implemented a campaign that aims to clean the streets of aggressive graffiti that can influence kids’ personal develo…
How can a low-cost airline from the Philippines get the attention of Hong-Kong consumers and make them book flights through their company’s website? The answer was brought by ad agency Geometry Global…