The benefit of billboard brand rivalry
For a brand, a well done rivalry can create awareness, as well as presenting brand characteristics such as confidence, intelligence, wit…
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Brand Strategy
191 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
The Dangers of Co-Branding: Lego to End Partnership with Shell
In 2011 Lego and Shell entered into a renewed partnership in which Lego would make shell-branded petrol stations,…
Would You Get a Reebok Tattoo in Exchange for Free Products?
A few months ago we introduced you to the new Reebok logo. Today, Reebok is offering you the…
Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]
Sometimes we tend to think that only consumer brands need to define a brand strategy. But it is…
The Panama Canal Perfume: When Engineering Meets Cosmetics
To commemorate the famous Canal’s centennial, Grupo Wisa, a leading distributor of luxurious international brands in Latin America,…
Bacardi produces graphic novel to showcase its brand heritage!
Within the “Bacardi Untameable since 1862” campaign, Bacardi recently launched a graphic novel called “The Spirit of Bacardi”,…
Rebranding: Parisian Department Store Le BHV becomes Le BHV Marais!
Le BHV Marais is a shopping department store located in the trendy district of Le Marais, in Paris.…
TD Canada Trust: The Bank That Knows How To Thank Its Customers
Who said marketing for banks is boring? Recently, TD Canada Trust, a Canadian bank, proved that it could…
Christian Louboutin Enters the Make-up Industry with a Nail Polish Line
After succeeding in the creation of shoes with vertiginous heels, purses and perfumes, French fashion designer Christian Louboutin…
Zoo Jeans: when lions, tigers and bears become fashion designers
The managers of a Japanese Zoo transformed their lions, tigers and bears into fashion designers for a fundraising…
