The Panama Canal Perfume: When Engineering Meets Cosmetics
To commemorate the famous Canal’s centennial, Grupo Wisa, a leading distributor of luxurious international brands in Latin America,…
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Brand Strategy
187 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Bacardi produces graphic novel to showcase its brand heritage!
Within the “Bacardi Untameable since 1862” campaign, Bacardi recently launched a graphic novel called “The Spirit of Bacardi”,…
Rebranding: Parisian Department Store Le BHV becomes Le BHV Marais!
Le BHV Marais is a shopping department store located in the trendy district of Le Marais, in Paris.…
TD Canada Trust: The Bank That Knows How To Thank Its Customers
Who said marketing for banks is boring? Recently, TD Canada Trust, a Canadian bank, proved that it could…
Christian Louboutin Enters the Make-up Industry with a Nail Polish Line
After succeeding in the creation of shoes with vertiginous heels, purses and perfumes, French fashion designer Christian Louboutin…
Zoo Jeans: when lions, tigers and bears become fashion designers
The managers of a Japanese Zoo transformed their lions, tigers and bears into fashion designers for a fundraising…
Greenpeace’s business card takes the form of a free Metro pass
Havas Digital Russia and Greenpeace teamed up to create the EcoCard, a business card that offers free metro…
Airbnb’s consistent rebrand focuses on the sense of belonging to a community
Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks…
New services, logo and brand identity for leading employment website Monster.com
On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin® by Monster and Monster® Twitter Cards,…
Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference…