For a brand, a well done rivalry can create awareness, as well as presenting brand characteristics such as confidence, intelligence, wit and a sense of humour. Here I've included two of the best ri…
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Matthew's main interests in the field are in guerilla marketing and in brand extensions when used to re-inforce the parent brand(s). A graduate of European Management in the UK and of International Business in Spain, his professional background is in the management of reputation and intangible assets.