The Importance Of Retail Experience In Today’s Digital World
We rely on digital technology for speed and convenience, but how do brands use this fact today to keep consumers…
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Ten Truths For Targeting The Tufty Club in the UK – Part 2
A few weeks ago, I shared my thoughts about the best ways to market your brand for The…
What Is Branding?
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a…
Verizon 2015: Can You See Me Now? … and Are We On Brand Now?
It’s a brand new day Verizon, the largest U.S. wireless communications service provider, updated its 15-year-old logo with a…
Ten Truths For Targeting The Tufty Club in the UK- Part 1
Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve…
Canadian company begs Apple to change their new iPhone’s name
Amidst the height of Apple’s newly launched batch of iDevices, a Canada-based marketing firm rallied on the streets…
Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign
He’ll be filling a packed house at Madison Square Garden this Friday. All the major networks anticipate his…
Alphabet: the new surprising Google brand architecture
Last week, Google surprised everyone with the announcement that it is rebranding itself as Alphabet and hence changing…
Product Innovation: Lexus Officially Unveils Its Slide Hoverboard
Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its…
Carlsberg launches a male grooming line made out of beer
Carlsberg teamed up with cosmetic producer Urtegaarden to create a limited edition series of male grooming products: shampoo, conditioner and…