Identity with an open ending: how brands become more agile
Back in the day, brands strived for stability. At that time, designers and brand strategists worked tirelessly in…
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Brand Strategy
190 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
New brand image for Adam’s Michelin-starred restaurant in the UK
Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in…
Significant Change For the Barbie Brand: Barbie Now Has a New Range of Body Types!
This is some fun product news! Mattel has finally answered the global demand for dolls, which reflect real…
Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World!
Have you implemented a strong strategic and creative brand development project within the last 18 months? Keep on…
Beauty booking site Wahanda rebrands as Treatwell
After a major acquisition and expansion during the past year, the website offering reductions for hair & beauty…
The Importance Of Retail Experience In Today’s Digital World
We rely on digital technology for speed and convenience, but how do brands use this fact today to keep consumers…
Ten Truths For Targeting The Tufty Club in the UK – Part 2
A few weeks ago, I shared my thoughts about the best ways to market your brand for The…
What Is Branding?
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a…
Verizon 2015: Can You See Me Now? … and Are We On Brand Now?
It’s a brand new day Verizon, the largest U.S. wireless communications service provider, updated its 15-year-old logo with a…
Ten Truths For Targeting The Tufty Club in the UK- Part 1
Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve…
