The Swiss Paradox: Why Swiss Brands Master Products but Undervalue Creative Branding
Switzerland is a nation synonymous with precision, craftsmanship, and quiet luxury. Its watches define global standards, its banking…
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Brand Positioning
29 posts
What Type of Brand Are You? The 5 Main Brand Positioning Types You Should Know
With so many brands competing for attention, it’s no longer enough to offer products or services. Brands need…
The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key…
Steering the Brand Journey: What To Do When Your Audience Takes the Wheel
On a recent Sunday afternoon, my social scrolling caused me to stumble on a new symbolism for Diet…
Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market
The dog food market is growing and becoming more and more saturated. According to a 2018 article by…
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
Former Creative Director of Apple, Ken Segall, is credited with naming the iMac and driving the legendary ‘Think…
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old.…
A Simple Definition of Brand Positioning
If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if…