New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate
Nobody really likes change and for a long standing popular tourist attraction in New York, changing the branding…
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Brand Identity
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A Change in Strategy for Grossmünster Church
Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. …
All change for CBBC logo
For the first time in ten years the popular children’s TV channel, CBBC, has changed its logo in…
A Brand Case Study: The Superdry Appeal
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into…
Identity with an open ending: how brands become more agile
Back in the day, brands strived for stability. At that time, designers and brand strategists worked tirelessly in…
Verizon 2015: Can You See Me Now? … and Are We On Brand Now?
It’s a brand new day Verizon, the largest U.S. wireless communications service provider, updated its 15-year-old logo with a…
Hewlett Packard Enterprise unveils its new logo
HP will soon separate into two companies. On april 15th, the corporation unveiled the brand identity of half…
Would You Get a Reebok Tattoo in Exchange for Free Products?
A few months ago we introduced you to the new Reebok logo. Today, Reebok is offering you the…
New services, logo and brand identity for leading employment website Monster.com
On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin® by Monster and Monster® Twitter Cards,…
New Visual Identity for Australian Office Furniture Retailer Jason.l
Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in…