Read More 3 minute read Brand Positioning Brand Visual Identity News Reinvigorating The Brand Story of Tahiti The cosmetic branding of the Islands of Tahiti has been seen as an important milestone to build future… byAmanda WrightOctober 9, 2016
Read More 3 minute read Brand Identity Brand Visual Identity News Packaging Product Feminine care in China to be brought into the limelight by tampon brand Femme Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for… byAmanda WrightSeptember 20, 2016
Read More 3 minute read Brand Identity News What Went Wrong With Brand Guadalajara? Mexican City, Guadalajara, has recently launched their new logo as part of their wider branding campaign. What should… byAmanda WrightSeptember 14, 2016
Read More 1 minute read Brand Visual Identity News 7 Manly Brand Visual Identity Designs There are thousands of beautiful brand visual identity designs on the internet. Today we’d like to focus on sharing… byMarion AndrivetSeptember 5, 2016
Read More 3 minute read Brand Identity Brand Positioning News Product Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their… byAmanda WrightAugust 22, 2016
Read More 4 minute read Brand Experience Brand Identity Brand Image Brand Positioning Brand Strategy Brand Visual Identity Interviews News A Taste of Bourbon Branding: Telling authentic stories with design Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in… byMarion AndrivetAugust 12, 2016
Read More 5 minute read Brand Identity Interviews News Interview with Nicolas De Santis on Branding The European Union A few days ago we posted an article about the effect of Brexit on the European Union brand.… byMarion AndrivetJuly 29, 2016
Read More 3 minute read Brand Visual Identity Logo News Why are MasterCard Changing their Logo After 20 Years? The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has… byAmanda WrightJuly 16, 2016
Read More 5 minute read Logo The Top Logo Makers [2025] Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something… byAmanda WrightJune 9, 2016
Read More 5 minute read Brand Strategy Logo News The New Olympic Games Logo: Rio 2016 Rio will be the first South America city to host the Summer Olympics, so when it came to… byAmanda WrightJune 6, 2016