Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
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Brand Image
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‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…
All You Need To Know About Brand Image
Brand image plays a central role in defining which brands can better survive and succeed in their relative…
Brand Evolution: How to Develop a Non-offensive Brand
Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to…
Coley Porter Bell Bring a New Lease of Life to `Misfits Cider`
For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come…
Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand
More and more countries are now seeing the benefits of building their nations brand. The Korea Tourism Organisation…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
The Aftermath of Brexit and the Effect on the EU Brand
The most talked about and controversial topic, marking a historic event not only for the UK but for…
Tourism Western Australia’s social media hashtag in the firing line
Every company wants to have that next great marketing campaign and to enlist the powers of social media…
Apple strengthen their brand experience with new look stores
Apple are renowned for being different, for having the stand out, simple yet effective visual identity. Their retail…
