Rethinking Branded Merchandise: How to Make It More Sustainable (and Actually Useful)
The global promotional products market keeps growing. It was $84.1 billion in 2021, is expected to reach $97.4…
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Brand Management
43 posts
Explore our brand management articles for insights, strategies, and tips that will help you build and maintain strong brands. Master the art of brand management and elevate your business to new heights!
Why Timeless Brands Win in a World Addicted to Now
How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the…
A Complete Guide To Brand Awareness, From Theory to Practice
Before we start this article, I have a question for you: can you name your favorite brand right…
Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence
Tariffs are dominating the economic headlines and are hitting American consumers in terms of actual price increases and…
How Top Brands Are Dominating the Global Stage: Rise in Brand Value, Key Strategies, and Future Outlook
In a world where the value of top global brands has soared from billions to trillions, we wondered:…
Demystifying Brand Ambassadors: A Clear Guide with Practical Tips
Ever wondered what exactly brand ambassadors do and how they can boost your business? With so many types…
The Overlooked Power of Brand Familiarity: Psychological Factors and Hidden Benefits
Picture yourself walking into a coffee shop, where a perfect aroma of freshly brewed coffee welcomes you. The…
How Birkenstock Reinvented Its Brand to Meet Modern Demands
Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern…
7 Essential Emotions That Drive Brand Loyalty
Emotional branding remains a potent force at a time when economic caution often drives businesses to focus on…
The Art of Balancing Long-Term Branding and Short-Term Performance Marketing
A fundamental objective of marketing is to grow revenue. How? By building a strong brand while driving short-term…