Read More 1 minute read Advertising Hermès Presents Its New Collection of Hats through Poetry Luxury fashion house Hermès recently unveiled a beautiful campaign that elegantly presents its Spring/Summer 2014 collection of hats… byMarion AndrivetJune 12, 2014
Read More 2 minute read Advertising Digital News Cebu Pacific Air Creates An Ad Only Visible In The Rain To Boost Its Bookings In Hong-Kong How can a low-cost airline from the Philippines get the attention of Hong-Kong consumers and make them book… byMarion AndrivetMay 16, 2014
Read More 3 minute read Advertising Brand Positioning Brand Strategy Logo PayPal updates its Logo And Brand Identity Established in 1998 and purchased by eBay in 2002, PayPal is the leading company in digital payments. A… byMarion AndrivetMay 13, 2014
Read More 2 minute read Advertising Digital News New Nivea Ad Features a Bracelet That Stops Your Children From Running Off at the Beach! Any parent who goes to a crowded beach constantly needs to face two major concerns: having to keep… byMarion AndrivetMay 7, 2014
Read More 3 minute read Advertising Digital News Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams! The Hunter and the Bear, heroes of two of the most successful digital campaigns of the decade (here… byMarion AndrivetApril 24, 2014
Read More 3 minute read Advertising Brand Positioning Brand Strategy News Rebrand Air France: Change Is In The Air! Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its… byMarion AndrivetApril 23, 2014
Read More 2 minute read Advertising News Diesel’s ‘A-Z of Dance’ is Competing With The ‘Move Your Lee’ Campaign Diesel recently presented the ‘A-Z of Dance’, an energetic and vibrant video showcasing 26 world-famous dances. This… byMarion AndrivetApril 18, 2014
Read More 2 minute read Advertising News Dove Criticized For Its Recent Beauty Patch Experiment Dove’s latest ’Real Beauty campaign’ YouTube video, in which women are tricked into believing they’re wearing medical beauty… byMarion AndrivetApril 16, 2014